2025 EU Prime Day and Mid-Year Amazon Benchmark Report
Unlock deep insights into Q2 trends and Prime Day performance across Europe.
Discover how top brands performed in Europe during Q2 and across this year’s 4-day Prime Day event. This in-depth analysis reveals where advertisers focused their budgets, which strategies delivered the strongest ROI, and how brands navigated a fast-evolving retail media landscape across Europe.
Get actionable insights from thousands of advertisers and millions in ad spend—covering Prime Day, CPC trends, ROAS benchmarks, and more. Whether you’re looking to optimize your current campaigns or shape your strategy for the remainder of 2025, this report equips you with the data you need to outperform the competition and stay ahead in retail media.
