Tag: Data & Insights
15 minutes
The 2026 Commerce Outlook: How AI, DSP, and Commerce Platforms Drive Performance
Retailers are building full-funnel, AI-powered ecosystems designed to connect media, commerce, and measurement. The brands that win will not be the ones optimizing the fastest inside ad platforms. They will be the ones aligning media performance to business outcomes.
2025 Q4 Retail Media Benchmark Report
Explore trends from the most competitive shopping season of the year, with full-quarter advertising benchmarks across Amazon, Walmart, Instacart, and Target as well as spotlights on the biggest takeaways from seasonal tentpoles.
Q4 2025 EU and UK Retail Media Benchmark Report
Explore trends from the most competitive shopping season of the year, with full-quarter advertising benchmarks across Amazon Sponsored Ads and DSP, including a spotlight on the biggest takeaways from seasonal tentpoles.
2026 Q1 EU Retail Media Benchmark Report
As brands enter 2026 with higher expectations around efficiency, incrementality, and profitability, Q1 has become a critical proving ground for retail media strategy across Europe and the UK. With budgets recalibrated and performance under closer scrutiny, advertisers are re-evaluating how and where they invest across Amazon and other leading retail media networks in the region.
2026 Q1 Retail Media Benchmark Report
As brands enter 2026 with sharper expectations around efficiency, incrementality, and profitability, Q1 will become a critical proving ground for retail media strategy. With budgets recalibrated and performance under closer scrutiny, advertisers adjusted how and where they invested across Amazon, Walmart, Target, and other leading retail media networks.
9 minutes
The New Performance Standard: Incrementality, iROAS & Precision Optimization in Retail Media
Incrementality is becoming the key performance standard in retail media. Traditional metrics only show correlation, but incrementality quantifies the sales that advertising actually causes. As budgets tighten, teams need proof of causal impact and a clear way to separate real lift from recycled demand. Incrementality and iROAS provide a clearer view of true contribution by helping teams separate real lift from shoppers who would have purchased anyway.
2025 Cyber 5 Retail Media Benchmark Report
As Cyber 5 accelerated seasonal demand, brands adjusted their full funnel strategies across Amazon, Walmart, Instacart, and Target to capture shopper intent during the highest pressure period of the year. Pacvue’s Cyber 5 2025 U.S. Retail Media Benchmark Report provides a detailed view of how advertisers performed during this critical stretch, revealing where budgets shifted, which tactics drove the strongest returns, and how competition intensified across key categories.
Winning the Beauty Category in Europe: Market Intelligence and Insights that Drive Growth
Europe’s beauty market is evolving fast, and retail media now sits at the heart of how leading brands gain visibility, influence shoppers, and drive measurable growth across Amazon and other major marketplaces. Pacvue’s latest European Beauty Category Deep Dive reveals the trends, benchmarks, and market intelligence shaping Beauty & Personal Care performance across key markets in Europe.
7 minutes
How to Turn Cyber 5 Wins into Q1 Growth Momentum
Winning in Q4 takes more than a strong Cyber 5 performance. The brands that lead in the new year are the ones who turn short-term spikes into sustained Q1 growth. Once the surge slows, visibility often drops, and data pours in from marketplaces, media channels, and retail partners. Without structure, that data becomes overwhelming and difficult to act on.
10 minutes
What It Takes to Win the Beauty Digital Shelf in 2025
Beauty retail is evolving at record speed. TikTok Shop is now the top eCommerce beauty marketplace in China and the second largest in the United States [1], signaling a major shift in how consumers discover, evaluate, and buy products. Each week, AI assistants like ChatGPT handle more than one billion searches, and beauty-related topics account […]
Winning the Beauty Category: Market Intelligence and Insights that Drive Growth
The beauty and personal care industry continues to thrive, blending discovery-driven shopping with precision performance marketing. As consumer preferences shift toward clean beauty, wellness, and functionality, competition across marketplaces like Amazon and Walmart has never been higher.
4 minutes
Pacvue Strengthens EMEA Presence Through Strategic Retail Media Partnership with Tesco Media and Insights Platform
Pacvue now supports the UK’s #1 grocer through an integration with Epsilon Retail Media, enabling brands to manage campaigns within one platform. Pacvue, the industry’s first AI-powered Commerce Operating System, announced today a new partnership with Tesco Media, to enhance retail media activation. Through an integration with Epsilon Retail Media, brands can now activate, optimize […]
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