Tag: Dati e approfondimenti
Q3 EU & UK 2026 Commerce Media Benchmark Report
Learn how Amazon EU and Bol advertising campaigns performed during Q3, so you can benchmark your own campaigns and better optimize for the upcoming holiday season.
Q3 2026 Commerce Media Benchmark Report
Pacvue's Q3 2026 Commerce Media Benchmark Report delivers a detailed review of performance trends across major retail media networks, covering key metrics like CPC, ROAS, CVR, spend, and more. Learn how advertisers manage different ad formats, placements, and platforms to drive commerce outcomes at scale and speed.
Entering the Post-Funnel Era: How Brands Are Getting Ahead of the New Shopper Journey
As AI-assisted discovery reshapes search, and social platforms increasingly function as commerce environments, brands need to rethink how they show up, connect data and measure influence across the entire journey.
16 minuti
The 12 Prompts for Winning Holiday Retail Media with Pacvue Agent
Pacvue Agent isn't just a chatbot that summarizes your data. It's built to connect real-time signals from your retailers (inventory, margins, competitor moves, customer behavior) and turn them into actions your team can trust and approve. For teams managing campaigns across 100+ retailers, it means faster decisions without losing visibility into margin, stock, or competitive risk.
10 minuti
Sleigh the Season: How to Build a Winning Holiday Ecommerce Strategy
Cyber 5 is no longer a five-day sprint. Last year it was a $44.2 billion online event, and it rewards the brands that show up everywhere, not just those that spend the most. Shoppers increasingly research and buy across multiple retailers – Amazon, Walmart, Target, Instacart, and a fast-growing set of emerging platforms. But these […]
4 minuti
The New Retail Contract: Key Takeaways From Groceryshop 2026
Discover the top insights from Groceryshop 2026, along with actionable recommendations to capitalize on them.
unBoxed unPacked: Keynote Breakdown & Live AMA
Join Pacvue live on Oct 7 for a breakdown of the biggest Amazon Ads unBoxed announcements, what to test in Q4, and a live AMA.
Amazon DSP 2026 Quick Guide
*Based on DSP spend and performance data Pacvue tracked across Q1 and Q2 2026.
Breaking Through the Screen: How Walmart Connect Powers CTV Ads That Convert
Si prevede che quest'anno la pubblicità sulla TV connessa crescerà a un ritmo tre volte superiore rispetto a quella sui motori di ricerca. Pacvue e Walmart Connect presentano una sessione pensata per offrire a marchi e agenzie un percorso chiaro per l'implementazione della TV connessa in vista delle festività natalizie e oltre.
Vinci il prossimo acquirente online d’Europa
Scopri come decidere dove investire, definire il ruolo dei diversi RMN e organizzare i retail media in funzione dell’acquisizione di nuovi clienti. Scarica il rapporto pensato per i leader europei dei settori retail media, e-commerce e marketing.
La guida ai Prime Big Deal Days
Scopri come fare la differenza durante il primo grande evento promozionale dell Amazondella stagione delle feste in questa guida pratica dedicata ai team interni di commerce, retail media ed e-commerce.
La guida del CMO al futuro dei media commerciali
La maggior parte dei piani media per il 2027 si basa su un quadro del mercato che ormai non esiste più. Andrew Lipsman, analista di Pacvue e Retail Media, ha collaborato alla stesura di questa guida proprio per cambiare questa situazione. Scopri dove si sono effettivamente spostate le spese pubblicitarie, quanto ti costa la “Silo Tax” e le tre mosse da compiere subito prima di definire il budget per il prossimo anno.
Premi e riconoscimenti
