Tag: Data & Insights
6 minutesDecoding the Disrupted Consumer with Lauren Fernandes
Lauren Fernandes, NIQ's Global Director of Thought Leadership, sheds light on the era of the disrupted consumer, sharing insights observed in 2023, including the effects of inflation, cost of living, and recessionary mindset on consumer spending.
4 minutesNavigating Q1 2023 Advertising Insights, Commerce Benchmarks, and Performance Strategies
Q1 2023 recap of quarterly trends and strategies for success featuring Pacvue's CPC Report and webinar that covered advertising performance for Amazon, Walmart, and Instacart Ads.
3 minutesDemystifying Amazon DSP Metrics: A Conversation with Kiri Masters
Kiri Masters of Acadia discusses how brands can level up their Amazon DSP metrics and track incremental growth more effectively with Amazon Marketing Cloud (AMC).
5 minutesQ1 2023 Commerce Review: Key Takeaways and Trends
Key updates, product releases, and positive changes from Pacvue and the industry in Q1 2023.
5 minutesWhat You Need to Know About Amazon’s New Streamlined FBA Capacity Management System
Amazon's new FBA Capacity Management System streamlines giving sellers greater capacity limits, more control, and visibility over their inventory and supply chain.
4 minutesUncovering the Power of Rakuten: Your Key to Japan’s Booming Ecommerce Market
This post covers how to expand your eCommerce brand into Japan's booming market on the Rakuten marketplace.
5 minutesThe Rising Popularity of Amazon Marketing Cloud and How Pacvue Makes It More Actionable
This post details why AMC has grown so popular, new features brands can consider, and how Pacvue’s AMC dashboard is giving advertisers competitive advantages in their categories.
3 minutesBloomberg Technology: What Does Amazon’s Q4 Earnings Mean for Advertising?
Pacvue's Co-Founder and President Melissa Burdick shared her insights on Amazon's Q4 earnings and advertising growth on Bloomberg Technology.
2 minutesBridging the Gap: Connecting Retail and Commerce Data
Key strategies to align teams across enterprise data to drive short-term revenue growth and long-term brand growth.
4 minutesGlobal Benefits of Amazon Marketing Stream for European Sellers
This blog highlights newly available features and benefits that global Amazon sellers can leverage with access to granular data, reporting insights, and recommendations via AMS.
8 minutes2023 Industry Reflections: Looking Back and Ahead
Today, we are experiencing a shift towards seamless commerce. Consumers have high expectations, are increasingly using digital channels to shop, and value the convenience of frictionless transactions. Both retailers and manufacturers are building infrastructures that support these preferences. Brands are also coping with the industry shift away from third-party data, forcing more attention closer to […]
4 minutesBudget Calendar Insights: A Dash of Insights Goes a Long Way
Pacvue's Budget Calendar Insights can eliminate the pain points in campaign management and transform them into opportunities for increased sales and traffic.
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