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Navigating the Digital Data Ecosystem: Unlocking Opportunities for Growth
The digital data ecosystem is constantly evolving and changing as new data sets become available and brands work to connect the dots between each piece of the ecosystem. The important element for brands is learning how to navigate the complexity, break down silos in their organizations and turn insights into action at every step on […]
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Firstmovr – The Maitrix: Accelerating Retail Media Campaign Performance with Automated Insights
Discover how to use AI for eCommerce with real-world use cases, from generative AI image creation to automated dayparting and strategic budgeting for tentpole events.
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The Exit – Episode 2: Wendi Held
In Pacvue’s new interview series, The Exit, Pacvue President Melissa Burdick talks with founders, executives, and agency leaders about their journey to partnering or merging with another company to take their business to the next level. Viewers will learn valuable tips on building and scaling companies directly from today’s top voices in retail media. Wendi Mathis […]
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Friday Snack Breaks: Leveraging Walmart Sponsored Products
Sponsored Products on Walmart help brands position their items at the top of the search result page and extend visibility through placements that can’t be reached organically. Alex and Clare from Pacvue’s Strategic Consulting Team discussed why this ad type can help brands drive traffic and increase sales, and how to best leverage it.
What’s New in Amazon Ads: Q4 2020 – Jan 2021
Pacvue’s Michael Foulkes and Stefan Jordev from Bobsled Marketing talk through a list of Amazon Advertising news and features launched during the past quarter. They also share thoughts and suggestions on how to leverage these opportunities.
2021 Advertising Outlook: A Q&A with Walmart Media Group
With So Many New Online Shoppers And Potentially Even More After Q4, How Can Brands Maximize Their Reach, Capture New-To-Brand Customers, And Increase Sales Throughout 2021 On Walmart.Com? Pacvue COO Mindy (Martin) Fashaw Sat Down With David Fenn, Head Of SMB At Walmart Media Group, To Discuss The Advertising Outlook For The Year Ahead.
Fireside Chat with Retail Bloom: 2021 eComm Checklist
We invited Nicole Reich, VP of Sales & Marketing at Retail Bloom to share thoughts around how to win in eCommerce in 2021 and her and biggest takeaways for advertising from 2020.
Q4 2020 CPC Report: Holiday Shopping Goes Digital
This webinar covers the trends that wrapped up an action-packed 2020 and looks ahead to 2021 eCommerce marketing strategy. Summary The final quarter of 2020—with its package delays, COVID-19 restrictions, and big shopping events—capped an action-packed year for online brands and shoppers. This webinar covers the eCommerce marketing 2020 trends and performance metrics to help […]
Friday Snack Breaks: How to Achieve Budget Fluidity
Alex Melendez and Sasha Umanskaya bring back our popular Friday Snack Breaks series. Alex shared his top three tips on how to achieve budget fluidity and some practical tips for implementing test and learn.
Cyber 5 Performance: Results from Black Friday & Cyber Monday
Amazon metrics from the 2020 holiday season revealed major shifts in customer behaviors. See the trends and get insights you can leverage to optimize your eComm advertising strategy. Summary Amazon metrics from the 2020 holiday shopping season revealed major shifts in customer behavior. In this webinar, you’ll get insights you can leverage to optimize your […]
Amazon DSP: How to integrate the ad type into your Amazon Advertising Strategy
Go beyond keywords and engage high-value audiences with Amazon DSP. Learn how to automate and optimize DSP campaigns, complement your existing programs, and which categories get the most benefit from DSP. Summary With Amazon DSP (demand-side platform), go beyond keywords and build awareness with the audiences most likely to engage with your brand. This webinar […]
Catalyst and Pacvue’s Women in Ecommerce Event
Recently, we co-hosted a “Women in Ecommerce” virtual event with Catalyst to provide a space for conversations and created a community. We discussed how to plot a path to success in #eCommerce, and how to balance it all in the COVID-era.
Holidays 2020 – Get Ready for Black Friday and Cyber Monday
Practical tips for a profitable Cyber 5 and holiday shopping season, including how to do data tracking, ensuring sufficient inventory, and optimizing your ads. Summary Cyber 5 deals can be a game-changer for your brand. This webinar offers practical tips for a profitable holiday shopping season, including data tracking, ensuring sufficient inventory, and optimizing your […]
Friday Snack Breaks: Use SOV Data for Instacart Advertising
Have you ever wondered how the Share of Voice (SOV) data can help to improve your Instacart ad performance? Our very own ad gurus Sok and Misha joined our Friday Snack Breaks series, check out this video for some practical tips they’ve prepared for you!
Q3 2020 CPC & Prime Day Reports: Learnings to Apply for the Upcoming Holidays
Quarterly Amazon ads trends around CPC, CPA, and ROI, how brands can navigate growth of online demand, and how Prime Day can help brands prepare for Cyber 5.
Awards & Recognitions
