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Navigating the Digital Data Ecosystem: Unlocking Opportunities for Growth
The digital data ecosystem is constantly evolving and changing as new data sets become available and brands work to connect the dots between each piece of the ecosystem. The important element for brands is learning how to navigate the complexity, break down silos in their organizations and turn insights into action at every step on […]
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Firstmovr – The Maitrix: Accelerating Retail Media Campaign Performance with Automated Insights
Discover how to use AI for eCommerce with real-world use cases, from generative AI image creation to automated dayparting and strategic budgeting for tentpole events.
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The Exit – Episode 2: Wendi Held
In Pacvue’s new interview series, The Exit, Pacvue President Melissa Burdick talks with founders, executives, and agency leaders about their journey to partnering or merging with another company to take their business to the next level. Viewers will learn valuable tips on building and scaling companies directly from today’s top voices in retail media. Wendi Mathis […]
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Prime Day 2021 CPC Report: Inventory Limits and Back-to-School
In this recorded webinar, we dive into Amazon Prime Days 2021 advertising data, its sales impact, and advertising trends to help you gear up for the back-to-school season. Summary Take a walkthrough tour of Amazon Prime Days 2021 and focus on key insights in comparison with Prime Day 2020. This webinar analyzes the most striking […]
Daily Budget Pacing
In this video, we talk about the most fundamental portion of eCommerce and paid media – daily budget pacing.
Amazon Prime Day 2021: Tips and Strategies to Prepare your Advertising
What worked well last Prime Day, key dates to mark on your calendar, Amazon advertising best practices, and more to drive peak performance for Prime Day 2021. Summary Take a walkthrough tour of Amazon Prime Days 2021 and focus on key insights in comparison with Prime Day 2020. This webinar analyzes the most striking observations, […]
2021 EMEA Marketplace Trends and Data Insights
Experts from Pacvue & Salsify analyze the most notable EMEA marketplace trends across growing economies in Europe and Asia. Summary Learn how to set your brand up for exponential growth in EMEA markets by understanding the latest trends and category-wise insights. This webinar has experts from Pacvue and Salsify analyze the most notable EMEA marketplace […]
A Discussion on Instacart Strategy for CPG Brands
Learn how to begin & perfect an Instacart advertising strategy for CPGs, and find answers to the most burning Instacart questions in this Pacvue webinar. Summary With Instacart’s explosive growth, recognize and leverage opportunities for brand growth in the eCommerce industry. This webinar will take you through a roadmap of how your CPG brand can […]
How Agencies Should Leverage Amazon DSP
Why agencies should incorporate DSP into their Amazon offerings, Amazon DSPbest practices, how to launch successful DSP campaigns from the start, and more. Summary For agencies looking to build out or improve their full-funnel advertising strategy, Amazon DSP is an efficient way to reach your clients new and existing customers across both Amazon-owned sites and […]
Pacvue Fireside Chat: Implementing Brand Protection Measures to Optimize Online Sales
For brands looking to solve lost buy box, plummeting prices, or a rogue seller ecosystem, hear from Andy Buss at Retail Bloom on how to implement a brand protection program that sets the table stakes for effective selling and marketing online.
How Often Should I Review My Ad Performance?
From frequency to considerations, Pacvue COO Mindy Fashaw and Account Director Matt McGrory uncover everything you need to know about ad performance review.
Q1 2021 CPC Report: eCommerce continues to accelerate
Pacvue analyzed our advertisers’ data on Amazon to help brands make sense of the current trends and respond to shifts in the eCommerce market. Summary Key Takeaways
Automation vs. Manual Optimization
When it comes to automation vs. manual control, our suggestion is to automate your campaign whenever possible to improve efficiency and limit human error. But even with a fully comprehensive automated program, you need eyes on the account regularly to audit for misalignments or opportunities that algorithms cannot see. “There’s no placement for human strategy, […]
Product Type Planning & Allocation
Campaign structure has an important impact on ad performance. “The more granular approach you take, the more efficient your campaign will be.” Pacvue’s advertising expert Clare Hogan said.
Where Instacart Fits in Your Brands’ Marketplace Strategy
How brands can maximize growth using Instacart advertising and win the online grocery competition. Summary For this webinar, we’ve invited Stefan Jordev, Director of Marketplace Strategy & Insights at Bobsled Marketing, to help us uncover how brands can maximize growth with Instacart. Key Takeaways How to Maximize Growth Transcript LukeAllright. Good morning, everyone. This is the […]
Awards & Recognitions
