Actionable Commerce Media Data & Analysis
Q3 EU & UK 2026 Commerce Media Benchmark Report
Learn how Amazon and Bol advertising campaigns performed during Q3, so you can benchmark your own campaigns and better optimize for the upcoming holiday season.
Track your Amazon and Bol advertising performance against trusted industry benchmarks.
Pacvue’s Q3 EU &UK 2026 Commerce Media Benchmark Report delivers a detailed review of performance trends across major retail media networks, covering key metrics like CPC, ROAS, CVR, spend, and more. Learn how advertisers manage different ad formats, placements, and platforms to drive commerce outcomes at scale and speed.
You’ll learn:
- Which ad formats and retail media network delivered the strongest returns
- How advertisers balance upper-funnel and bottom-funnel placements
- Why Sponsored Brands ads have such a strong CVR on Amazon
- What makes Amazon DSP so effective as a customer acquisition lever
- Why advertising costs are dropping on Bol
This report empowers brands and agencies with the data and context they need to identify opportunities, refine strategies, and remain competitive into Cyber 5 and beyond.
Preview The Report
The Metrics That Matter to Your Business
Q3 Amazon EU Ads Trends
+24% YoY Sponsored Brands Conversion Rate
-3% YoY Sponsored Brands Cost-per-Click
-5% YoY Sponsored Products Cost-per-Click
+2% YoY Sponsored Products Return on Ad Spend
Q3 Amazon EU DSP Trends
+15% YoY Display New-to-Brand Sales
+18% YoY Display Daily Page View Rate
+2% YoY Display Average Daily Spend
+1% YoY Display Return on Ad Spend
Q3 Bol Trends
-6% YoY Cost-per-Click
-3% YoY Average Daily Spend
+4% YoY Click-Through Rate
+3% YoY Advertising Cost of Sale
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