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Explore guides and reports that equip you with the latest insights from the largest data set of intel across brands, sellers and marketplaces.

Guides
February 2, 2021

Target Advertising Guide: Leveraging Paid Media to Capture Target’s Online Growth

Leveraging Paid Media to Capture Target’s Online Growth Become an Advertising Early Adopter of Target’s Growing Marketplace Does your brand advertise on Target? Target saw 10 million new digital guests in the first half of 2020! You can no longer afford to ignore this quickly growing advertising opportunity.  Target’s eCommerce business grew dramatically in 2020, […]

Reports
January 14, 2021

Pacvue Q4 2020 CPC Report

Amazon Ad Performance Metrics for the 2020 Holiday Season  ‍ How did the COVID-19 pandemic and are scheduled Prime Day affect ad performance in Q4 2020? How should you adjust your Amazon ad strategy based on these trends? Between Prime Day, Cyber 5, holiday shopping, and household necessities, it was an action-packed end to the […]

Reports
December 8, 2020

2020 Cyber 5 CPC Report

Results from Black Friday & Cyber Monday Did the massive e-commerce growth in 2020 extend into the vital holiday shopping period? How should the ad performance during Cyber 5 2020 inform your ad strategy moving forward?   Get a first look at Amazon Advertising performance during the 2020 Black Friday to Cyber Monday holiday shopping […]

Guides
November 25, 2020

2021 Planning Guide: New Year, New Plan

Ecommerce Ad Strategy Best Practices for a Transformative Year ‍ One of the most transformative and disruptive years for eCommerce is over. ​How should you revise your 2021 eCommerce advertising to respond to the aftermath and plan for future disruptions? What will the 2021 advertising landscape look like? Companies that were able to ride the […]

Guides
November 17, 2020

Top Five Best Practices for Your Instacart Campaigns

Capture Instacart’s growing online grocery shopping market How can your brand take advantage of the massive growth in online grocery marketplaces? With consumer shopping behavior continuing to change drastically in response to COVID-19 and with no signs of slowing down, online advertisers must work hard to adjust their marketplace strategies.   Instacart saw incredible growth […]

Guides
November 11, 2020

Instacart Advertising Guide for Alcohol Brands

Learn how to optimize alcohol eCommerce and build brand awareness on Instacart Online grocery shopping is the future. How can your alcohol brand leverage Instacart’s growing audience of online shoppers? 2020 has changed the way we live, shop, and work, bringing both challenges and opportunities for brands and companies. One marketplace that has seen substantial […]

Reports
October 22, 2020

Prime Day 2020 CPC Report

In 2020, online shopping behavior changed dramatically in response to COVID-19. How should your brand respond to these changes? As Amazon made adjustments in response to the COVID-19 pandemic, advertisers adapted to an unconventional Prime Day 2020. With Prime Day moved to Q4 and serving as the holiday shopping season’s kickoff event, expectations were somewhat […]

Reports
October 14, 2020

Q3 2020 CPC Report: Increased Costs and Competition for Amazon Ads

Amazon Advertising Insights to Guide Your eCommerce Strategy 2020 was an unprecedented year for eCommerce advertising with COVID-19 and changes to US spending habits affecting the industry. How should these changes factor into your eCommerce strategy moving forward? With consumers continuing to turn to eCommerce for their shopping needs, online advertisers have invested heavily on […]

Reports
July 17, 2020

Q2 2020 CPC Report: Amazon Ad Growth Through an Uncertain Market

Amazon Ad Growth Through an Uncertain Market How did the massive eCommerce growth and changes in consumer behavior caused by the COVID-19 pandemic affect Amazon advertisers?  What lessons from Amazon ad performance in Q22020 should factor into your future ad strategy? The beginning of Q2 2020 saw the height of brick & mortar shutdowns and […]

Reports
April 15, 2020

Q1 2020 CPC Report: How COVID-19 Is Impacting Amazon Ads Performance

How COVID-19 Is Impacting Amazon Ads Performance Due to the global pandemic that essentially shut down the US economy, the first quarter of 2020 experienced unprecedented challenges for the advertising industry.  Despite pervading uncertainty, Amazon is currently one of the best-positioned platforms.  In our latest CPC report, we analyzed our advertisers’ data in Q1 2020 […]

Reports
January 15, 2020

Q4 2019 CPC Report: Increased Competition on Amazon

As most brands continue to increase spending on Amazon advertising, competition is becoming more intense for Sponsored Products. This changing landscape underscores the growing importance of using data and technology to inform strategy. In this report, we’ll share the following key findings with you: …and more. Fill out the form to download the full report!

Reports
December 15, 2019

2019 Cyber Five CPC Report

Now that Black Friday and Cyber Monday 2019 have concluded, Pacvue can share initial insights into what we observed during some of the biggest shopping days of the year and what this means for Amazon advertisers, vendors and sellers. In this report, we’ll share the following key findings with you:           ‍ […]

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