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Explore guides and reports that equip you with the latest insights from the largest data set of intel across brands, sellers and marketplaces.
Q2 2024 Benchmark Report
Explore quarterly performance data from Amazon Ads, Walmart Connect, and Instacart Ads, alongside insights into major product categories.
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2024 Amazon Prime Day Prep Guide
Start preparing your brand or agency for Prime Day 2024. Here's a checklist of everything you need to do before, during, and after the event.
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Get Ready for Back-to-School Advertising: Pro Tips for Advertising Success on Amazon, Walmart and Target
Back-to-School is the second largest shopping event of the year and it kicks off right after Prime Day. Even though Back-to-School 2024 sales are predicted to slow overall, online sales are still growing. Market research company eMarketer predicts that Back-to-School purchases online, from July through October 2024, will account for as much as 35% of overall […]
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2021 Planning Guide: New Year, New Plan
Ecommerce Ad Strategy Best Practices for a Transformative Year One of the most transformative and disruptive years for eCommerce is over. How should you revise your 2021 eCommerce advertising to respond to the aftermath and plan for future disruptions? What will the 2021 advertising landscape look like? Companies that were able to ride the […]
Top Five Best Practices for Your Instacart Campaigns
Capture Instacart’s growing online grocery shopping market How can your brand take advantage of the massive growth in online grocery marketplaces? With consumer shopping behavior continuing to change drastically in response to COVID-19 and with no signs of slowing down, online advertisers must work hard to adjust their marketplace strategies. Instacart saw incredible growth […]
Instacart Advertising Guide for Alcohol Brands
Learn how to optimize alcohol eCommerce and build brand awareness on Instacart Online grocery shopping is the future. How can your alcohol brand leverage Instacart’s growing audience of online shoppers? 2020 has changed the way we live, shop, and work, bringing both challenges and opportunities for brands and companies. One marketplace that has seen substantial […]
Prime Day 2020 CPC Report
In 2020, online shopping behavior changed dramatically in response to COVID-19. How should your brand respond to these changes? As Amazon made adjustments in response to the COVID-19 pandemic, advertisers adapted to an unconventional Prime Day 2020. With Prime Day moved to Q4 and serving as the holiday shopping season’s kickoff event, expectations were somewhat […]
Q3 2020 CPC Report: Increased Costs and Competition for Amazon Ads
Amazon Advertising Insights to Guide Your eCommerce Strategy 2020 was an unprecedented year for eCommerce advertising with COVID-19 and changes to US spending habits affecting the industry. How should these changes factor into your eCommerce strategy moving forward? With consumers continuing to turn to eCommerce for their shopping needs, online advertisers have invested heavily on […]
Q2 2020 CPC Report: Amazon Ad Growth Through an Uncertain Market
Amazon Ad Growth Through an Uncertain Market How did the massive eCommerce growth and changes in consumer behavior caused by the COVID-19 pandemic affect Amazon advertisers? What lessons from Amazon ad performance in Q22020 should factor into your future ad strategy? The beginning of Q2 2020 saw the height of brick & mortar shutdowns and […]
Q1 2020 CPC Report: How COVID-19 Is Impacting Amazon Ads Performance
How COVID-19 Is Impacting Amazon Ads Performance Due to the global pandemic that essentially shut down the US economy, the first quarter of 2020 experienced unprecedented challenges for the advertising industry. Despite pervading uncertainty, Amazon is currently one of the best-positioned platforms. In our latest CPC report, we analyzed our advertisers’ data in Q1 2020 […]
Q4 2019 CPC Report: Increased Competition on Amazon
As most brands continue to increase spending on Amazon advertising, competition is becoming more intense for Sponsored Products. This changing landscape underscores the growing importance of using data and technology to inform strategy. In this report, we’ll share the following key findings with you: …and more. Fill out the form to download the full report!
2019 Cyber Five CPC Report
Now that Black Friday and Cyber Monday 2019 have concluded, Pacvue can share initial insights into what we observed during some of the biggest shopping days of the year and what this means for Amazon advertisers, vendors and sellers. In this report, we’ll share the following key findings with you: […]
Holiday Q4 2019 Planning Guide
Pacvue has put together a list of deadlines, deal quality guidance, and best practices on what you can do to make your 2019 Q4 the best you’ve ever had. In this three-part guide, we’ll help you prepare your products for the busiest time of the year by focusing on three key strategic areas: Part 1: […]
Q3 2019 CPC Report: Advertising Growth & Prime Day Impact
Amazon Advertising Insights to Guide Your eCommerce Strategy To measure ad performance, we’ve used Pacvue’s proprietary Amazon keyword tracking database to track ASINs from small, mid-sized and large advertisers and aggregate them across every major category on Amazon. Tracking Amazon Advertising data from Q3 2018 to Q3 2019, we set out to answer three main […]
Q2 2019 CPC Report: Sponsored Brands vs Sponsored Products
Amazon Advertising Insights to Guide Your eCommerce Strategy In an effort to measure ad performance, we’ve used Pacvue’s proprietary Amazon keyword tracking database to track ASINs from small, mid-sized and large advertisers and aggregate them across every major category on Amazon. Tracking Amazon Advertising data from Q2 2018 to Q2 2019, we set out to […]
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