Amazon Advertising Insights to Guide Your eCommerce Strategy
To measure ad performance, we’ve used Pacvue’s proprietary Amazon keyword tracking database to track ASINs from small, mid-sized and large advertisers and aggregate them across every major category on Amazon. Tracking Amazon Advertising data from Q3 2018 to Q3 2019, we set out to answer three main questions in putting together this report:
- HOW do Sponsored Product Ads compare to Sponsored Brand Ads?
- WHAT effect did Prime Day have on advertising?
- WHAT are the trends with CPC, CTR and ACoS?
Download the Advertising on Amazon: Q3 2019 CPC Report to discover the key findings of our data analysis and what they mean for you.