As reopening plans in the US remain in an uncertain environment, brands faced heightened challenges in two other areas in Q3 2021. First, supply chain disruptions continue to cause headaches, both in terms of shipping times and the increased cost associated with logistics. Second, increased commodity prices are diminishing profit margins. As a result, we saw many brands conserve their budgets in Q3 as a short-term measure.
When we analyzed our advertisers’ Amazon performance data in Q3 2021, we found that:
- Average Daily Ad Spend and Cost-per-Click remained relatively flat quarter-over-quarter.
- Conversion Rate for Sponsored Products ads increased 16.1% while Sponsored Brands ads CVR decreased 3.9% year-over-year.
- Return on Ad Spend for Sponsored Brands ads decreased 12.8% while Sponsored Products ads decreased 6.1% year-over-year.
Download the full report for access to both quarterly and monthly trends in CPC, ROAS, CTR, spend, and more for Amazon Advertising.