Tag: Strategy & Trends
3 min readAdvanced Techniques to Grow Your Business Using Sponsored Display
Learn how to dial up the impact of your Sponsored Display campaigns with targeting techniques and new custom creative solutions from Amazon Advertising.
4 min readHow to Localize Your Product Listings on Amazon Europe (And Why You Should!)
Localization goes beyond language translation and is critical to succeeding on European marketplaces. e-Comas takes a close look at what localization is and why it’s so important.
4 min readQ3 2021 CPC Report Recap
See what's new with Amazon Advertising, Pacvue, and a deep dive into the Q3 2021 CPC Report.
5 min readWin Your Category: Make Smarter Decisions with Retail Media Triggers
Pacvue President & Co-Founder, Melissa Burdick, led an interesting session on the explosion of eCommerce and retail media at Advertising Week 2021 in New York City.
2 min readPacvue Integrates with Amazon Marketing Cloud for Data-Driven Discovery
Pacvue now integrates with Amazon Marketing Cloud and brings AMC data to life with a self-service dashboard and a collection of standard, visualized reports.
3 min readAmazon FBA Holiday Logistics and Inventory Best Practices
Staying current with Amazon policies and key dates for Holiday selling is a challenging task. Run AMZ highlights several key elements to maximize sales during the Holiday season.
6 min readHow to Maximize New Amazon Ad Features for BFCM and the Holidays
The list of new Amazon ad features launched during 2021 is long. FordeBaker highlights 3 within the ad console that they consider are the most useful ones for the holiday season.
2 min readUsing Pacvue During Q4 Inventory Challenges
With Q4 rapidly approaching, this blog post is all about how you can leverage Pacvue to overcome inventory constraints this holiday season.
< 1 min readCommerce Live: Omnichannel, Debunked (Oct 13-14, 2021)
Commerce Live is back and bigger than ever. Profitero and MikMak have joined forces to tackle the industry’s latest buzz term: omnichannel. Join us for a two-day virtual event!
2 min readDrive Brand and Product Discovery Using Amazon Posts (beta)
Amazon Advertising’s Posts, currently in beta, is a unique way to help drive brand and product discovery with curated lifestyle images in a shoppable feed on Amazon.
4 min readNavigating Amazon Private Label Exclusive Search Placements
This is a follow-up to our August 2020 blog post ‘New Exclusive Search Placements for Amazon Private Label Products’ detailing the release of the new “from our brands” placements.
6 min readHow Alcohol Brands Can Optimize Retail Media
With more people shopping online, now is the time for alcohol brands to shift to online marketplaces and new forms of advertising to reach customers.
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