In today’s rapidly evolving retail media landscape, success on Amazon requires more than strong advertising and operational excellence in isolation. It demands a unified strategy powered by connected data and automation.
Revlon’s Mitchum brand, in partnership with Horizon Media, turned to Pacvue’s Commerce Operating System to close the gap between retail media and commerce operations. By unifying Horizon Media’s internal platforms, Pacvue Advertising and Pacvue Commerce, the team unlocked full visibility into performance drivers across content, Buy Box, and paid media, enabling data-backed decisions that delivered measurable, sustainable growth.
The collaboration redefined Mitchum’s approach to Amazon, transforming challenges in visibility, content health, and media efficiency into opportunities for profitability, while strengthening category performance.
+13%
Average Weekly Revenue Lift
+19
Improvement in Best Seller Rank (BSR)
+5%
Paid Search Revenue Lift
+3%
Paid Search Conversion Rate Lift
The Challenge
Despite strong brand equity, loyal customers, and competitive paid media budgets, Mitchum still had meaningful headroom to grow share on Amazon. The playbook for success was clear, ensure PDP excellence, maintain Buy Box strength, monitor operational factors, and activate media with full awareness of what drives conversion. The challenge was executing this playbook at scale and at the speed of the digital shelf.
Commerce signals such as PDP scoring, stock availability, pricing shifts, and suppressed listings were available, but not integrated quickly enough into planning and optimization. As a result, teams were forced into slower, manual workflows that made campaign decisions reactive rather than responsive to real-time marketplace conditions.
To unlock Mitchum’s full potential, Revlon and Horizon Media needed a faster, more automated way to operationalize the insights they already knew mattered. By leveraging Pacvue, the team created a unified, intelligent workflow that connected commerce signals directly to media activation, enabling proactive optimization and accelerating profitable growth.
Pacvue’s Commerce Operating System gave us the integrated visibility and control we needed to maximize Mitchum’s performance on Amazon. By connecting Pacvue Advertising and Pacvue Commerce, we could manage campaigns with a deeper understanding of what was actually happening on the digital shelf. This alignment between media and operations completely changed our approach.
This partnership is a perfect example of how brands can unlock the full value of Pacvue’s Commerce Operating System. Revlon and Horizon Media fully embraced the connection between media and commerce, turning data into unified action that delivers lasting results. That is what Pacvue is built for, helping brands operate smarter and scale faster across the retail landscape.
The Solution
Revlon and Horizon Media partnered with Pacvue to operationalize a connected commerce strategy on Amazon. They fully activated Pacvue’s Commerce Operating System alongside their internal systems to create a seamless feedback loop between media activation and retail execution.
The unified strategy included:
- Connected Data Across Media and Operations: Pacvue Commerce delivered real-time visibility into availability, Buy Box status, pricing, and content health, while Pacvue Advertising used these signals to automatically adjust Amazon Ads campaigns. This ensured ad dollars were never wasted on unavailable, suppressed, or non-competitive products.
- Retail Readiness and PDP Optimization: Leveraging Pacvue’s content analytics, Horizon Media identified the PDP enhancements that most directly correlated with conversion and revenue gains. Updates to product titles, enhanced images, bullets, and A+ content increased organic visibility and strengthened ad performance simultaneously.
- Smart Automation in Amazon Ads: Pacvue Advertising’s rule-based automation optimized bids and keyword targeting using commerce signals, including Buy Box wins, stock levels, and category trends. This kept campaigns dynamically aligned with the pace of the digital shelf.
- Cross-Funnel Measurement: Pacvue’s unified reporting dashboards connected paid and organic performance, giving Revlon and Horizon Media a holistic view of how media, content, and operational decisions compounded to drive growth. This closed-loop insight became the foundation for continuous, increasingly intelligent optimization.
By aligning media investment with commerce signals, Revlon and Horizon Media shifted from reactive adjustments to proactive growth, powered by automation, actionable insights, and the integrated capabilities of Pacvue’s Commerce Operating System.
Results
The integration of Pacvue Advertising and Pacvue Commerce delivered measurable improvements across the full Amazon funnel. Within weeks, Mitchum saw stronger visibility, greater media efficiency, and improved profitability, demonstrating the impact of aligning media activation with real-time commerce intelligence.
- +13% Average Weekly Revenue Lift: Unified media and commerce optimization drove steady, incremental revenue growth.
- +19 Improvement in Best Seller Rank (BSR): Enhanced content, operational stability, and targeted media investment improved category ranking and visibility.
- +5% Paid Search Revenue Lift: Pacvue’s automation enabled smarter spend allocation and more effective keyword strategies.
- +3% Paid Search Conversion Rate Lift: Stronger PDPs, commerce-informed media strategy, and signals-based automated optimization resulted in more efficient shopper conversion.
Together, these gains demonstrated the power of operating within a unified system where commerce intelligence and retail media performance reinforce one another to drive sustained growth on Amazon.
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