Tag: Amazon Advertising
10 minutes
How to Optimize and Scale Amazon DSP Campaigns
Once you understand what Amazon DSP is, the next step is launching, optimizing, and scaling campaigns that move the business. This guide covers how to get started, six ways to optimize performance, how DSP Plus fits into a mature strategy, how non-endemic brands can use DSP, and how Pacvue compares to managing campaigns natively.
14 minutes
What Is Amazon DSP? A Complete Guide for Brands and Agencies in 2026
Amazon DSP (Demand-Side Platform) is Amazon's programmatic advertising platform. It lets brands and agencies buy display, video, audio, and streaming TV ads at scale, reaching audiences on Amazon.com, IMDb, Twitch, Audible, Kindle, and across thousands of third-party sites and apps.
Ecomcy Doubles New-to-Brand (NTB) Growth with Pacvue Advertising for Amazon DSP
See how Ecomcy doubled New-to-Brand growth using Pacvue Advertising for Amazon DSP, and increased NTB purchases by 117% and NTB Share of Total Purchases by 166%.
Groupe SEB Drives Amazon DSP Growth with Pacvue’s AI-Powered Recommendations and Optimizations
To strengthen digital advertising performance for Rowenta and Moulinex, Groupe SEB turned to Pacvue Advertising for Amazon DSP. With Pacvue, Groupe SEB gained a more efficient and intelligent way to activate and scale Amazon DSP campaigns. By combining centralized visibility, along with AI-driven recommendations and optimizations, the team improved performance, accelerated learning, and built a stronger foundation for cross-functional collaboration.
18 minutes
The Ultimate Guide to Leveraging Connected TV and DSP for Full-Funnel Retail Media Success
Video has become a primary engine of discovery in retail media. But without a way to connect exposure to downstream actions, it remains disconnected from revenue. This is where demand-side platforms (DSPs) play a critical role.
Revlon’s Mitchum Brand Accelerates Amazon Growth with Pacvue’s Commerce Operating System
Discover How Revlon’s Mitchum Brand Accelerates Amazon Growth with Pacvue’s Commerce Operating System
CEVA France Unifies Retail Media Strategy with Bizon and Pacvue, Driving Efficiency and Performance Growth
Discover How CEVA France Unifies Retail Media Strategy with Bizon and Pacvue
10 minutes
The Brand & Agency Guide to Navigating Amazon’s Retail Media Inventory in 2026
Retail media continues to evolve at a rapid pace. What began as a channel defined by isolated consoles and walled gardens is maturing into a more connected, more standardized, and more audience-centric growth engine. Amazon’s recent partnerships, most notably with Netflix and Macy’s, signal a new phase where premium inventory and retail supply live inside a unified ecosystem that advertisers can plan, buy, and measure with greater consistency.
Amazon Streaming TV and Prime Video Ads Power a 58% ROAS Lift for a Leading Health and Wellness Brand with Pacvue
Discover How A Leading Health & Wellness Brand Drove +58% Increase in ROAS with Pacvue’s Commerce Operating System
Voyageur Group Powers Smarter Cross-Retailer Results with Pacvue Advertising
Discover How Voyageur Group Powered Smarter Cross-Retailer Results with Pacvue Advertising
Colgate and WPP Media Partner with Pacvue to Drive Sales Efficiency & Growth in KSA with Amazon Ads
Discover How Colgate and WPP Media Partnered with Pacvue to Drive Sales Efficiency & Growth in KSA with Amazon Ads
Instant Pot Brands Transforms Retail Media Performance with Pacvue
Discover How Instant Pot Brands Transforms Retail Media Performance with Pacvue
Awards & Recognitions
