Tag: Data & Insights
Getting Started with Amazon DSP Advertising Guide
Our latest guide explores the valuable opportunities Amazon’s Demand-Side Platform (DSP) offers to advertisers...
Navigating the Digital Data Ecosystem: Unlocking Opportunities for Growth
The digital data ecosystem is constantly evolving and changing as new data sets become available and brands work to connect the dots between each piece of the ecosystem. The important element for brands is learning how to navigate the complexity, break down silos in their organizations and turn insights into action at every step on […]
Q3 2024 Benchmark Report
Explore Q3 2024 performance data from Amazon Ads, Walmart Connect, and Instacart Ads, alongside insights into major product categories.
6 min readAmazon Rufus AI: What the New Amazon AI Shopping Assistant Means for Your Brand
In February 2024, Amazon launched Rufus, a generative AI-powered conversational shopping assistant integrated within the Amazon Shopping app. Amazon’s aim with Rufus AI is to help shoppers make better purchase decisions by answering a wide range of shopping-related questions, providing product comparisons, and making recommendations. The launch represents a powerful new avenue for shoppers to […]
Prime Day Recap 2024 with Monks
Expert Interview: Pacvue's Melissa Burdick sat down with the team from Monks to discuss learnings from Prime Day 2024 and opportunities for Cyber-5 2024
Amazon Prime Day 2024 Recap with e-Comas
Expert Interview-Melissa Budick, Co-founder and President of Pacvue sat down with Jérôme de Guigné of e-Comas to discuss their learnings from Prime Day 2024.
2024 Prime Day Benchmark Report
Explore 2024 Prime Day data, insights, and expert analysis. See how your brand compares across ad types and categories plus tips for future sales events.
4 min readFive Key Takeaways for Advertisers from Prime Day 2024
Five key takeaways from Prime Day for brands and agencies with data, insights and tips to maximize your post-Prime Day performance.
Q2 2024 Benchmark Report
Explore quarterly performance data from Amazon Ads, Walmart Connect, and Instacart Ads, alongside insights into major product categories.
4 min readGet Ready for Back-to-School Advertising: Pro Tips for Advertising Success on Amazon, Walmart and Target
Back-to-School is the second largest shopping event of the year and it kicks off right after Prime Day. Even though Back-to-School 2024 sales are predicted to slow overall, online sales are still growing. Market research company eMarketer predicts that Back-to-School purchases online, from July through October 2024, will account for as much as 35% of overall […]
7 min readThe Importance of Retail Media Networks in a Cookie-Less Future
Worried about a world without 3rd party cookies? Discover why advertisers are shifting ad budgets to retail media networks and connected TV.
7 min readTrends in AI, Social Commerce, and Connected TV that will Shape Amazon Prime Day 2024
Explore Prime Day 2024's top trends, from AI-driven personalization to social commerce and connected TV. Learn how your brand can leverage these opportunities to engage with audiences effectively.
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