Getting Started with Amazon DSP: A Step-by-Step Guide for Global Advertisers

Pacvue DSP makes launching targeted advertising campaigns easy and effective, leveraging Amazon’s demand-side platform (DSP) to reach audiences across Amazon properties and beyond. With Pacvue, you gain access to Amazon’s first-party data, allowing precise targeting based on shopping and purchase behavior. Whether you’re new to DSP or looking to optimize your approach, Pacvue’s intuitive interface and robust data insights simplify campaign setup, audience segmentation, and bid management to help you reach high-intent shoppers and maximize impact.

Unlock the full potential of your DSP campaigns with Pacvue’s advanced optimization tools. Pacvue DSP allows advertisers to maximize return on ad spend (ROAS) by enabling real-time bid adjustments, creative testing, and refined audience retargeting. With actionable insights and automated recommendations, Pacvue empowers you to drive conversions, engage high-value customers, and scale efficiently. Use Pacvue’s intelligent features to continuously enhance ad relevance, boost engagement, and make data-driven decisions that fuel measurable growth.

Discover how brands and agencies are leveraging Pacvue’s rule-based optimizations to improve ACoS, ROAS, impressions and more.

Leading retailers like Amazon and Walmart are offering advertising services to non-endemic brands who can tap into the rich, unique, first-party datasets and vast retail media network audiences. In this report, we’ll expand upon the opportunities in store for non-endemic brands using Amazon DSP

Discover how brands can utilize AMC to implement a multi-touch attribution model so as to better evaluate the full impact of their ad spend throughout the customer journey.