Building a Holistic Advertising Strategy on Instacart

Throughout the rest of 2021, research suggests consumers will continue to shop online, with store pick-up outpacing home delivery. Retailers and manufacturers will also further invest in eCommerce, as high levels of service are a key differentiator.

To capture the massive growth in online grocery marketplaces, having a holistic advertising strategy on Instacart should be on your brand’s checklist.

In this downloadable guide, you will learn:

  • Instacart advertising overview
  • Advantages of different Featured Product ads
  • How to win Top of Search on Instacart
  • Instacart ads trends & best practices
  • And more!

Fill out the form to the right to gain key Instacart advertising strategies that will help your eCommerce performance in this growing marketplace.

Guide: How to Prepare for Amazon Prime Day 2023

Amazon Prime Day, the sales event of the year, is an unmatched opportunity for enterprise brands and agencies to drive significant revenue.

But how should brands prepare on Prime Day 2023 to ensure success?

In our latest Amazon Prime Day guide, we detail how to best prepare for Prime Day, driving greater impact with seamless shopping experiences, personalized deals, and 14 commerce rules to help automate your success.

In this guide, Pacvue uncovers:

  • Prime Day Challenges: Obtain a strategic roadmap of goals, metrics, and timelines to fully prepare for Prime Day 2023.
  • Commerce Rules for Prime Day: Discover 14 commerce rules to help solve common Prime Day issues and optimize your digital strategy.
  • Integrated Commerce + Ads: Experience the benefits of merged commerce and advertising, leading to maximized visibility, personalized customer journeys, and cost efficiency.

Take control of Prime Day 2023. Discover how Pacvue can help elevate your strategy, activate sales growth, and drive your enterprise forward. Ready to succeed? Let Pacvue show you the way.

10+ Ways to Improve Your Ads with Automations

In this list, see how leading brands create customizable rules that automate campaign budgets based on stock levels, suppressed products, reviews, Buy Box ownership, and more.

These automations are helping leading brands maximize revenue protection and margin expansion. It also saves teams from spending time and resources doing keyboard work.  

View the top ads automations based on:  

  • Products
  • Ratings & Reviews
  • Inventory
  • Buy Box
  • Conversion Rates
  • Coupons & Promotions
  • Share of Voice
  • Profitability

Amazon Advertising in Europe: 2023 Guide

For Amazon sellers seeking to expand their brand or optimize advertising in Europe, this guide is for you.  

With retail media sales in Europe growing by 20% since 2021, according to eMarketer, it’s no surprise that brands are looking to better reach the more than 500 million consumers across the continent.

Amazon sellers are charting a course aimed at profitability and growth through advertising, even in the face of budget constraints and inflationary pressures.  

In this guide, you’ll explore:

  • Why European retail media is ripe with opportunity and the impact of current market trends.
  • The four biggest ad challenges sellers face.
  • The top advertising tips to boost Amazon performance in 2023.’
  • And much, much more.  

Discover key drivers of success and actionable strategies to enhance your Amazon advertising outcomes across Europe.

Let’s dive in.

Top 29 Marketplaces for CPG Expansion

For CPG brands, multi-marketplace advertising is one of the best ways to scale your revenue in 2022.

Did you know 49% of consumers shop for consumer packaged goods online? Brands have a wealth of marketplaces they should consider to drive better online advertising results.

Determining the best marketplace depends on several factors, including target demographics, regionality, and more.

Download this guide to learn:

  • The importance of a multi-marketplace strategy
  • Top 29 North American marketplaces and whether you should advertise on them
  • How to build a cohesive strategy across various retailers
  • Tips to scale your retail media advertising program

Fill out the form to the right to get the guide now!

Top 3 Marketplaces for United Kingdom Expansion

For CPG brands, multi-marketplace advertising is one of the best ways to scale your revenue in 2022.

Did you know 49% of consumers shop for consumer packaged goods online? Brands have a wealth of marketplaces they should consider to drive better online advertising results.

Determining the best marketplace for your brand depends on several factors, including target demographics, regionality, and more.

Download this guide to learn:

  • The importance of a multi marketplace strategy
  • Top 3 CPG marketplaces for expansion in UK and whether you should advertise on them
  • How to build a cohesive strategy across various retailers
  • Tips to scale your retail media advertising program

Fill out the form to the right to get the guide now!

2022 Black Friday & Cyber Monday Ads Guide for Walmart and Amazon

To help your brand have the most successful Black Friday and Cyber Monday promotions, Pacvue has created an Amazon and Walmart advertising prep guide to help crush goals this season.

In this guide, find the best ideas, insights, and strategies to help prepare for the busiest online shopping period of the year.

Some key trends from Cyber 5 2021 include:

  • Both Sponsored Products and Sponsored Brands ad spending followed similar curves to the previous three years, with spend rising the day before Thanksgiving and remaining elevated over the Cyber 5 weekend.
  • Looking at Week-over-week data, Sponsored Products and Sponsored Brands ads spend jumped significantly on Black Friday and on Cyber Monday.
  • Typically, a significant spend driver, Cyber Monday saw only a modest increase over Black Friday in 2021, with advertisers spending 2.48% more on Cyber Monday than Black Friday for Sponsored Products and 2.00% more for Sponsored Brands.

… and more! Download this guide to see other trends and pro tips to prepare.

Kroger Advertising 101 Guide: Everything You Need to Know

Advertisers can grow their brand equity with Kroger, the third largest retailer in grocery eCommerce sales nationally, just behind Walmart and Amazon.

As America’s largest grocery retailer, Kroger serves 60 million households annually nationwide. The grocery giant was also an early investor in the digital space, providing a substantial competitive advantage over legacy grocers. Kroger continues to innovate through AI-powered fulfillment facilities.

This guide covers:

  • Growth of grocery advertising
  • How Kroger unlocks opportunities for advertisers
  • How does Kroger advertising work
  • Pacvue advertising – Kroger
  • Benefits of working with an API partner
  • Best practices, tips & tricks

… and more! Download it now.

Beyond ROAS: The 5 Media Metrics You Need to Know

To run eCommerce ad campaigns to their fullest potential, you need to be able to measure them against your objectives. That means going beyond Return on Ad Spend (ROAS). Without a set of metrics that aligns with your campaign goals and business objectives, it’s easy to lose sight of the campaign purpose.

In this eBook, we will identify the top metrics eCommerce advertisers should measure beyond ROAS, when to use them, and how to take action.

These metrics are based on a full-funnel approach to marketing campaigns addressing awareness, consideration, purchase intent, purchase experience, and conversion.

Fill out the form to download the guide today.

Guide: How to Win the Amazon Buy Box

The Amazon Buy Box is the holy grail for every Amazon vendor and third-party or “3P” seller. It provides a tremendous opportunity to generate sales due to its high impact on conversions. Whenever you search through Amazon and jump onto any product listing, it is hard not to notice the vast amount of information displayed before you. But today, we are going to focus on the white Buy Box located on the right side of the product listing, which contains key information such as the price of the product, the shipping information, the “Add to Cart,” and “Buy Now” button, and who the current seller is. When the buyer clicks “Add to Cart,” Amazon automatically adds the featured product to the buyer’s cart. If the buyer completes the order, they will have bought the featured product.

If you are the seller whose product is featured in the Buy Box, then consumers are much more likely to purchase your product. Over 82% of all Amazon sales go through the Buy Box. That percentage is even higher for mobile users, so winners of the Buy Box have the mega advantage of a whopping 150 million mobile users on the Amazon marketplace.

If you are an arbitrage seller trying to sell inventory or a corporate brand with a wide distribution network, this comprehensive guide is for you.

In this guide, we will cover:

  • How the Amazon Buy Box works
  • How the Amazon Buy Box Algorithm works
  • Factors that determine who wins the Amazon Buy Box
  • How to create a strong Buy Box strategy to win

Download this guide now to start winning!

2022 Planning Guide

With 2022 quickly approaching, brands are facing heightened challenges in areas such as supply chain and commodity prices, causing out-of-stock issues, declining profit margins, and general headaches.

Meanwhile, the retail media industry is booming like never before. Gopuff and eBay launched new sponsored ad offerings; Amazon and Instacart are leaning into display ad types; and retailers are giving brands access to customer insights to make smarter marketing decisions.

The year ahead is going to be one of constant change, but the brands that build a foundation of long-term growth will be the ones that win.

To help you with your 2022 planning, Pacvue has put together a guide to help you prepare for another transformative year in eCommerce. In this guide, we’ll walk through six key strategic areas to focus on now to set yourself up for success in the year ahead, including growth drivers, budget fluidity, reporting, best practices, and more.

Identify 2022 eCommerce Growth Opportunities

Update your targeting strategies and diversify ad spend to invest in new marketplaces and ad types in 2022. This guide uses learnings from 2021 to take into the new year as well as practical planning tips to include in your 2022 strategy. Learn how to:

  • Take volume upfront
  • Pivot and learn quickly
  • Adjust your team structure
  • Capitalize on remarketing opportunities in January

 Get these valuable insights from Pacvue’s team of Amazon and eCommerce advertising experts. Fill out the form to the right today.

Insert Greater Flexibility and Resiliency into Your Ad Strategy

Brands continue to face heightened supply chain and inventory issues. Meanwhile, new ad types and retail marketplaces mean more experimentation. This guide will help you create a more flexible 2022 eCommerce ad strategy so you can adjust to changes on the fly. You’ll learn:

  • Granular measuring and reporting: Uncover gaps in your ad strategy with a more granular look at KPIs. For example, what time of day are campaigns running out of budget?
  • Budget Fluidity: Avoid a monthly budget lock-in and remain flexible in order to drive the most efficient spending. Plan to invest in growing platforms and new ad types with the ability to quickly shift your budget in and out of these placements.
  • Plan for inventory issues: Create inventory rules to automatically pause products that are low so you are not promoting out-of-stock items.

Adjust KPIs and Reporting for 2022

New marketplaces, ad types, and targeting strategies require adjusting the way you measure and report success in your eCommerce advertising. Download the 2022 Planning Guide to:

  • Use Share of Voice to uncover gaps in competitors’ bidding
  • Get granular with time of day budget measurements
  • Find gaps in your strategy across marketplaces and channels

 Download Pacvue’s guide to help your team adjust to new shopping behaviors and an unpredictable retail media landscape in 2022. Fill out the form to the right to get started.

Leverage New Retail Advertising Features

Amazon now offers features for Twitch audiences, bid optimizations, and custom creatives. Pacvue works closely with Amazon and other retailers to gain deep insights into new and upcoming features so you can prepare your strategy. Learn how to make use of these and other features such as:

  • Walmart Search Brand Amplifier
  • Instacart Daily Budget feature
  • Criteo placement bid modifiers
  • Target “More to Consider” ad placement

Complete the form to the right to gain these valuable eCommerce advertising areas to focus on for a successful 2022.

More Resource

Harnessing the Growing Power of Retail Media in 2022

Hear From the Experts: 5 Strategies To Apply From Ecom World 2021

Retail Media Flight Plan

For some, 2021 will be remembered as the year NASA landed the Perseverance rover on Mars and successfully conducted the first powered flight on another planet with the helicopter Ingenuity. Others may remember 2021 as the year the richest man in the world took an 11-minute trip to space. 🚀

You have more ambitious goals. For you, 2021 is the year you achieve new heights with retail media, launching campaigns to reach new customers, increase sales, and win your category across eCommerce marketplaces.

You’re ready to venture where no marketer has gone before.

In this eBook, learn the important fundamentals of retail media, how to make smart investments across channels, and tips to achieve escape velocity with your campaigns. Some people might say that the sky is the limit. But why stop at the sky when you could reach the stars.

Retail Media Flight Plan: Win the eCommerce Advertising Space Race

Navigate retail media advertising with eCommerce strategies for retail channels

As more online retailers grow in prominence, do you have a strategy for your retail media advertising? Even within Amazon there are dozens of ad types and options to navigate. How do you measure and invest your ad spend intelligently?

As the retail media landscape becomes more complex – and competition increases – you need an optimized eCommerce advertising strategy to reach new customers, increase sales, and win your category across all your eCommerce marketplaces.

Download Pacvue’s “Retail Media Flight Plan” to learn the important fundamentals of retail media, how to implement retail media measurement, strategies for making smart investments across retail channels, and optimizations for accelerating retail media campaigns.

Gain Expert Retail Media Strategies

With this guide, you’ll learn:

  • Increasing dominance of paid placements: With 70% of Amazon sales coming from page 1 of search results, you need to invest in both paid and organic search.
  • Importance of retail media measurement: New ad types, placements, and targeting capabilities are launching all the time. In order to take advantage of these opportunities, you need to accurately measure success.
  • Choose KPIs based on goals: When measuring the success of your retail media, how you approach strategy and measurement depends on overall goals. If your goal is to gain Share of Voice, topline sales should be your main KPI. Market Share is the best KPI for defending share.
  • Test while CPCs are low: By targeting new retail media opportunities you can leverage first mover advantages before there is too much competition. Test & Learn at $.50 instead of $3 CPC.
  • Adjust strategies based on the Retail Media Flywheel: Understand how the journey from impressions to traffic, conversion, and sale influence your ad strategy. Optimizing traffic to landing pages requires a focus on search placement while maximizing conversion rates requires focusing on content and promotions.

Fill out the form to the right to get this valuable guide and achieve greater success with retail media, advertising within retailer sites and apps.

Implement Retail Media Measurement

What gets measured gets managed. Learn how to adjust your measurements and success metrics for specific retail media goals such as gaining Share of Voice and increasing ad efficiency. Our Retail Media Flight Plan includes tips for measuring and reporting, including:

  • Which KPIs to use for measuring success
  • Sale attribution differences and definitions
  • Measure where impressions are being served

Accelerate with the Right Retail Media Optimizations

Choose the right strategy for each stage of the retail media flywheel. Understanding and optimizing the entire buyer’s journey will help you maximize ad spend and accelerate your retail media success. Download the guide to learn how to:

  • Gain impressions with SKU selection and keyword segmentation
  • Grow traffic with search placement and day-parting
  • Improve conversion rates with promotions and content optimization
  • Increase sales by strengthening every part of the flywheel 

Fill out the form to the right to start navigating retail media advertising today.