In the highly competitive oral care market, Colgate and WPP Media sought a solution that could unlock significant growth within the Kingdom of Saudi Arabia (KSA). By partnering with Pacvue, the team leveraged advanced Amazon Ads automation to exceed sales targets, elevate return on ad spend (ROAS), and outperform category benchmarks.
+186%
increase in Sales
+81%
increase in ROAS
+48%
increase in CTR
+20%
increase in Conversion Rate
The Challenge
Colgate and WPP Media faced the dual challenge of driving substantial sales growth without sacrificing efficiency in KSA. The brand needed to capture greater share of voice in a crowded marketplace while ensuring ROAS stayed consistently above the category benchmark. The team required a platform that could optimize campaigns in real time, maximize efficiency, and reduce wasted spend.
Pacvue’s automation capabilities have been a game-changer for Colgate in KSA. The ability to dynamically adjust budgets and bids has allowed us at WPP Media to capture incremental sales while keeping efficiency well above benchmark.
The Solution
A suite of Pacvue’s Automated Rules designed to balance growth with efficiency were activated. Key tactics included:
- Daily Budget Adjustment: Automatically increased budgets for top-performing campaigns exceeding target ROAS to capitalize on momentum.
- Find Impressions Rule: Boosted bids on underutilized keywords to increase visibility, impressions, and clicks.
- Target ROAS Bid Adjustments: Dynamically optimized keyword bids to align with target ROAS performance.
- Wasted Spend Rule: Reduced bids on underperforming terms to eliminate inefficiencies and reallocate budget effectively.
- Dedupe Organic Listings: Minimized ad spend on products already performing well organically, ensuring incremental gains.
These strategies empowered WPP Media and Colgate to improve campaign responsiveness, control costs, and drive incremental sales with precision.
Results
By leveraging Pacvue’s automation capabilities, Colgate achieved exceptional performance gains. These results demonstrate the measurable impact of smarter retail media management and the power of data-driven automation to deliver both growth and efficiency.
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