Staying current with the ever-changing world of retail media and eCommerce can be challenging, but worry not! Pacvue is here to lend a hand with our Weekly Retail Roundup, ensuring you stay in the know about the newest trends, news, and announcements.
In this week’s edition of Weekly Retail Roundup, you’ll find our Q2 2024 Retail Media Benchmark Report, Curry’s launch of Currys Connected Media, Criteo’s and Microsoft Advertising’s collaboration to boost retail media growth, and Quad’s partnership with Homeland for the launch of In-Store Connect.
Pacvue’s Q2 2024 Retail Media Benchmark Is Out Now!
With Q2 behind us, you know what that means. Pacvue’s highly anticipated Q2 2024 Retail Media Benchmark Report is out now! This report provides a comprehensive analysis of the latest advertising and eCommerce trends on Amazon Ads, Walmart Connect, and Instacart Ads, including valuable insights into key major product categories.
Ready to dive in and discover how your brand measures up in terms of CPC, CTR, ROAS, Average Daily Spend, and Conversion Rates? Click here to download the full report!
Currys Connected Media
Currys has launched Currys Connected Media, an innovative retail media network that takes advantage of its 24% UK tech market share and extensive first-party customer data. This new platform will allow brands and media agencies to connect with and influence millions of customers, both online and in-store. In response to the transition away from third-party cookies and the challenges of traditional advertising, Currys is offering a robust alternative by harnessing the power of first-party data.
Criteo Partners with Microsoft Advertising to Drive Retail Media Growth
Criteo and Microsoft Advertising have announced a strategic collaboration to revolutionize the retail media landscape by seamlessly integrating Microsoft Advertising with Criteo’s extensive network of 225 retailers. With the retail media sector expected to exceed $150 billion in global ad spend by 2026, this move couldn’t come at a more crucial time to address market fragmentation. This new integration is on track to launch in the second half of 2024 and will be something to watch out for.
Another Week, Another Retail Media Platform – Quad Partners with Homeland to Launch In-Store Connect
Quad has partnered with Homeland to launch In-Store Connect, an in-store retail media network aimed at enhancing shopping experiences and expanding advertising beyond major cities. In-Store Connect allows CPG’s and retailers to collaborate on advertising content and connect with shoppers in real-time to drive sales. The rollout will begin with 15 Homeland locations, with plans to expand to 75-80% of the grocer’s stores within six months, featuring 12-15 digital screens per location.
Pacvue Insider
Amazon Prime Day is right around the corner, with the biggest sales event of the year happening next week on July 16-17. Is your brand prepared for the sales event of the year? With only a few days left, your brand can still prepare strategies to implement during and post Prime Day. Click here for a copy of our Prime Day Prep Guide to ensure your brand is prepared and well-positioned for success.
