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Explore guides and reports that equip you with the latest insights from the largest data set of intel across brands, sellers and marketplaces.
Q3 2024 Benchmark Report
Explore Q3 2024 performance data from Amazon Ads, Walmart Connect, and Instacart Ads, alongside insights into major product categories.
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Walmart Connect Ads Guide: Why Your Brands Should Be Investing in Walmart Retail Media [2024]
While Amazon may currently dominate the retail media space, U.S. brands should recognize the potential of Walmart’s retail media. Through its Walmart Connect ads business, Walmart benefits from less competition and offers more sales channels and rich customer data, enabling potentially more effective campaigns. For brands, this can result in a greater return on advertising […]
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Share of Voice in Retail Media: Your Ultimate Guide [2024]
Metrics like Return on Ad Spend (ROAS) are a classic way to measure the effectiveness of advertising campaigns but knowing how efficiently you’re spending your ad budget doesn’t tell you anything about how you’re performing against the competition. To fully optimize your retail media strategy, you need a keen eye on your competitors. This is where […]
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Q1 2021 CPC Report
eCommerce continues to accelerate As the pandemic pushed consumers worldwide indoors a year ago, eCommerce has seen exponential growth ever since. And according to eMarketer, this trend is expected to continue through 2021 with Amazon’s worldwide eCommerce sales to grow by nearly 12% to $532.20 billion, and Amazon’s global ad business is expected to grow by […]
Staying Ahead: Winning Walmart with Paid Media
Gain Key Strategies for Walmart Sponsored Products and Future Paid Media Opportunities Is Walmart a key part of your eCommerce advertising strategy? The retail giant quickly went from an online marketplace worth experimenting on to a vital necessity for brands looking to amplify their reach and gain market share. As their mobile app […]
Q4 2023 CPC Report: Retail Media Benchmarks
Dive into the performance data for Amazon, Walmart, and Instacart in our quarterly benchmark report, which compiles eCommerce advertising data from thousands of brands across every major product category. Some top highlights from the end of 2023 include Walmart revealing its “search by use case” capability, retailers releasing their own AI tools for search, and […]
Target Advertising Guide: Leveraging Paid Media to Capture Target’s Online Growth
Leveraging Paid Media to Capture Target’s Online Growth Become an Advertising Early Adopter of Target’s Growing Marketplace Does your brand advertise on Target? Target saw 10 million new digital guests in the first half of 2020! You can no longer afford to ignore this quickly growing advertising opportunity. Target’s eCommerce business grew dramatically in 2020, […]
Pacvue Q4 2020 CPC Report
Amazon Ad Performance Metrics for the 2020 Holiday Season How did the COVID-19 pandemic and are scheduled Prime Day affect ad performance in Q4 2020? How should you adjust your Amazon ad strategy based on these trends? Between Prime Day, Cyber 5, holiday shopping, and household necessities, it was an action-packed end to the […]
2020 Cyber 5 CPC Report
Results from Black Friday & Cyber Monday Did the massive e-commerce growth in 2020 extend into the vital holiday shopping period? How should the ad performance during Cyber 5 2020 inform your ad strategy moving forward? Get a first look at Amazon Advertising performance during the 2020 Black Friday to Cyber Monday holiday shopping […]
2021 Planning Guide: New Year, New Plan
Ecommerce Ad Strategy Best Practices for a Transformative Year One of the most transformative and disruptive years for eCommerce is over. How should you revise your 2021 eCommerce advertising to respond to the aftermath and plan for future disruptions? What will the 2021 advertising landscape look like? Companies that were able to ride the […]
Top Five Best Practices for Your Instacart Campaigns
Capture Instacart’s growing online grocery shopping market How can your brand take advantage of the massive growth in online grocery marketplaces? With consumer shopping behavior continuing to change drastically in response to COVID-19 and with no signs of slowing down, online advertisers must work hard to adjust their marketplace strategies. Instacart saw incredible growth […]
Instacart Advertising Guide for Alcohol Brands
Learn how to optimize alcohol eCommerce and build brand awareness on Instacart Online grocery shopping is the future. How can your alcohol brand leverage Instacart’s growing audience of online shoppers? 2020 has changed the way we live, shop, and work, bringing both challenges and opportunities for brands and companies. One marketplace that has seen substantial […]
Prime Day 2020 CPC Report
In 2020, online shopping behavior changed dramatically in response to COVID-19. How should your brand respond to these changes? As Amazon made adjustments in response to the COVID-19 pandemic, advertisers adapted to an unconventional Prime Day 2020. With Prime Day moved to Q4 and serving as the holiday shopping season’s kickoff event, expectations were somewhat […]
Q3 2020 CPC Report: Increased Costs and Competition for Amazon Ads
Amazon Advertising Insights to Guide Your eCommerce Strategy 2020 was an unprecedented year for eCommerce advertising with COVID-19 and changes to US spending habits affecting the industry. How should these changes factor into your eCommerce strategy moving forward? With consumers continuing to turn to eCommerce for their shopping needs, online advertisers have invested heavily on […]
Q2 2020 CPC Report: Amazon Ad Growth Through an Uncertain Market
Amazon Ad Growth Through an Uncertain Market How did the massive eCommerce growth and changes in consumer behavior caused by the COVID-19 pandemic affect Amazon advertisers? What lessons from Amazon ad performance in Q22020 should factor into your future ad strategy? The beginning of Q2 2020 saw the height of brick & mortar shutdowns and […]
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