Inside ChatGPT Ads: Join Pacvue, OpenAI, and Kepler on June 10 at 9 AM PDT / 12 PM EDT to see what's working now.

Product Updates
Strategy & Trends
Read time 6 minutes
February 27, 2025

Getting Started with Walmart Onsite Display: The Ultimate Guide for 2026

Learn how to get started with Walmart Onsite Display campaigns, now available in Pacvue's platform.

Retailer News
Strategy & Trends
Read time 1 minute
February 17, 2025

Inside Retail Media: 1-on-1 with Cara Pratt, SVP at Kroger 

In this exclusive one‑on‑one conversation, Pacvue’s Melissa Burdick sits down with Cara Pratt, SVP of Kroger Precision Marketing at 84.51°, as part of Pacvue’s 2025 Inside Retail Media interview series to explore what advertisers need to know for the year ahead.

Mastering Europe’s Consumer Electronics Market: Pacvue’s Ultimate Success Guide
Strategy & Trends
Read time 4 minutes
February 13, 2025

Mastering Europe’s Consumer Electronics Market: Pacvue’s Ultimate Success Guide

The European consumer electronics market is rapidly evolving, offering significant opportunities for brands aiming to expand their reach. With a strong emphasis on sustainability, innovation, and digital transformation, success in this space demands a deep understanding of regional trends across the European marketplaces and a well-executed strategy.  The market is anticipated to reach $196 billion […]

How to Get More Retail Media ROI with the Right Partners
Strategy & Trends
Read time 4 minutes
February 12, 2025

How to Get More Retail Media ROI with the Right Partners

Discover the 4 key strategies for driving sustainable retail media ROI in this actionable, expert-led blog post.

February 7 Retailer Roundup
Strategy & Trends
Weekly Recap
Read time 3 minutes
February 7, 2025

February 7 Weekly Retail Roundup

Catch up on this week’s news, including: Havas acquiring Channel Baker, Grocery omnichannel reaching 90% penetration, and a new cross-retailer share of voice tool.

Strategy & Trends
Read time 11 minutes
February 3, 2025

Best Practice Guide: How to Make Your eCommerce Data Work for You in 2025

Learn how ecommerce data and AI-driven insights can boost ad performance, cut waste, and maximize ROI in 2025.

January 31 Retailer Roundup
Strategy & Trends
Weekly Recap
Read time 3 minutes
January 31, 2025

January 31 Weekly Retail Roundup

Catch up on this week’s news, including: New AI solutions from Amazon and OpenAI, Microsoft shares its commitment to Commerce media, and Instacart tackling the Superbowl

Strategy & Trends
Read time 8 minutes
January 31, 2025

The Exit – Episode 5: Kiri Masters

In this episode of The Exit, I got the chance to sit down with Lynn Graham, the founder and former CEO of Beekeeper Marketing.

January 24 Retailer Roundup
Strategy & Trends
Weekly Recap
Read time 3 minutes
January 24, 2025

January 24 Weekly Retail Roundup

Catch up on this week’s news, including: Target outperforming this holiday season, Germany eCommerce on the rise, and Amazon DSP aims for top overall programmatic. Retail Media News

January 17 Retailer Roundup
Strategy & Trends
Weekly Recap
Read time 3 minutes
January 17, 2025

January 17 Weekly Retail Roundup

Catch up on this week’s news, including Huge growth projected for retail media, Temu potentially launching on-site advertising, and IAB expanding their gold standard

Strategy & Trends
Read time 7 minutes
January 15, 2025

The Exit – Episode 4: Juan Mejia

In this episode of The Exit, I got the chance to sit down with Lynn Graham, the founder and former CEO of Beekeeper Marketing.

Five Ways Brands Can Keep Shoppers Engaged All Year Long
Strategy & Trends
Read time 6 minutes
January 13, 2025

Five Ways Brands Can Keep Shoppers Engaged All Year Long

With holiday promotions behind us, leverage these 5 expert-backed tips for sustaining engagement all year long.

Awards & Recognitions

Amazon AdTech Reseller Badge