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How to Discover, Create and Target Amazon Marketing Cloud Audiences with Pacvue
Discover how to boost your ad campaign performance with Pacvue’s automated insights from Amazon Marketing Cloud audiences.
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Top Strategies to Win Amazon Prime Day 2024
Amazon Prime Day 2024 is quickly approaching. Although the dates have yet to be confirmed, Prime Day will likely fall in the middle of July. Last year, the 48-hour Prime Day window marked the largest event to date, with U.S. sales hitting a staggering $12.7 billion, a notable 6.1% increase from the previous year. […]
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Reach New Audiences with Amazon Streaming TV and Sponsored TV
Streaming TV and Sponsored TV campaigns enable advertisers to engage with audiences across their shopping and entertainment journeys, with many brands already achieving success through these channels. Leveraging the right technology to launch and manage video campaigns can significantly optimize reach, making it a game-changer for brands. According to Insider Intelligence, over 115 million households […]
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2 min readAnnouncing Pacvue for Instacart: Programmatic Management for Featured Products
Today, Pacvue announced full campaign management capabilities for Instacart Featured Products advertising. Pacvue is one of the first to market with this solution.
4 min readWhat US Brands Need to Know About Expanding into Amazon in Europe
How brands can successfully expand into the European marketplaces.
3 min readWhy Some SKUs Can’t Win Paid Search on Walmart
We are sharing some tips you can use to succeed in paid search on Walmart.
5 min readWinning Better Together: Building a Cohesive Ad Strategy Across Marketplaces
Here are a few ways to build a cohesive strategy across Amazon, Walmart, and Instacart.
3 min read[Case Study] Marketing Agency Uses Pacvue to Improve Walmart Advertising Optimization and Reporting
After using Pacvue, an independent, creative marketing agency achieved a 65% increase in ROAS, and time savings of 45% fewer hours per week managing campaigns.
5 min readWhat Should You Do When Two of Your Brands Compete in the Same Space?
Manufacturers often face situations where they have two or more brands that compete in the same space or category
3 min readAmazon Ads Strategy: Increased Consumption vs. Pantry Loading
The differences between increased consumption and 'pantry loading' and how these behaviors can impact inventory, sales, and ad budgets.
5 min readCommerceLive Recap: How the Beauty Industry is Adapting
Takeaways from the CommerceLive session “Back to Basics: What to do When Consumers Shift from Luxury to Necessity.”
2 min readResponsive eCommerce Creative: Looking at Amazon’s New Ad Format
Responsive eCommerce Creative (REC), an ad format that allows advertisers to generate an ad automatically and include up to 20 ASINs per creative
3 min read10 Tips for Advertising Out-of-Stock Items on Amazon
There are several steps that you can take today to mitigate inventory risk and ensure that your advertising dollars go as far as possible.
11 min readAmazon Ads Strategy: How to Respond to COVID-19
Brands will need to fully assess their current position, as well as the expected impact to their overall business for the foreseeable future.
3 min readTop 5 Mistakes to Avoid with Walmart Advertising
These mistakes cost advertisers potential shoppers, higher CPC on their campaigns, lower visibility of their products, and an overall lower ROAS.
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