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Measuring Incrementality in Retail Media for Holiday Season Campaigns
Struggling to measure incrementality in retail media for your holiday campaigns? Check out our guide to optimise ad spend, and drive growth.
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EU Commerce Deep Dive Series: France Trends & Insights
France, the second-largest economy in Europe, is a vital player in the global eCommerce landscape. With a population of approximately 68 million people and a rapidly evolving digital ecosystem, France offers significant opportunities for brands and agencies aiming to expand their online presence. The French eCommerce market has witnessed steady growth, making it a key […]
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4 Ways that Incrementality Measurement Drives Better Retail Media Performance
Different brand teams define incrementality in slightly different ways, but it usually all comes down to one thing: “would this purchase have occurred without the influence of my advertising?” Traditional ROAS has been the commonly accepted way to measure the effectiveness of ad spend, but, since ROAS is usually based on a last touch attribution […]
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4 minutesGuide to Prioritizing Amazon Content Optimizations
When selling on Amazon, it’s crucial to prioritize your content optimization strategy to gain more qualified traffic that will ultimately lead to sales growth.
6 minutesHow Aggregators Use Pacvue & Organize Campaigns to Improve ROAS
This article covers why organization is so critical for aggregators, what to consider when organizing various campaigns, and how to organize aggregator portfolios using Pacvue.
3 minutesMoving from Single-Keyword Campaigns to Optimize at Scale
This article covers why sellers should consider transitioning existing single-keyword campaigns to multi-keyword campaigns and a one-pager on how to change your campaign structure.
5 minutesA Complete Guide to Successful Walmart Advertising in 2022
Learn how to get started with Walmart advertising, the best ways to craft a strategy that improves sales, and high-level tips to optimize your campaign structure for Walmart.
8 minutesExpanding Your eCommerce Journey into European Countries on Amazon
If 2021 taught us one thing, it’s that there is still a huge opportunity for sellers on Amazon to step into European marketplaces and gain a major competitive advantage.
5 minutesEmployee Spotlight: Francesca Capecci, Sales Director (EU)
In this series, we will be spotlighting one of our newest employees, Sales Director, Francesca “Franci” Capecci, who leads sales for Pacvue in France, Italy, and Spain.
5 minutesActivating ICIP Data: A Brown Bag with Instacart
Pacvue’s President, Melissa Burdick hosted a webinar on the Instacart Customer Intelligence Platform (ICIP), and how to leverage insights to keep customers coming back for more.
5 minutesUsing Bid Placement Modifier Rules to Succeed on Amazon
Bid Placement Modifiers are an effective way to ensure you’re winning your most important keywords and that products are being promoted on the most effective detail pages.
6 minutesPacvue Year in Review: Top Resources to Help You Kick Off 2022 Right
Pacvue’s most popular blog posts, webinars, guides, and news from 2021 to help you start the New Year with the latest best practices and trends.
2 minutesNew Enhanced Keyword Research Tool in Pacvue
We are excited to announce that our brand-new Enhanced Keyword Research Tool is live, a feature made possible by integrating Helium 10 data into the Pacvue platform.
5 minutesBest Practices for Maximizing Revenue on Your Amazon Brand Store
From understanding why a high-performing store is important to creating a high-quality Amazon store, here are the fundamentals you need to know to maximize your brand’s revenue.
3 minutesHit the Ground Running in January
The rise of retail media will dominate in 2022, so you’ll want to hit the ground running in January and begin planning your budgets for it now.
Awards & Recognitions
