About the Author
Pacvue
Pacvue is the only fully integrated Commerce Operating System that seamlessly unifies retail media, commerce management and advanced measurement to power growth across 100+ global marketplaces, including Amazon, Walmart, Target and Instacart. Fueled by industry-leading AI technology, real-time data and actionable insights, Pacvue’s first-to-market platform enables over 70,000 brands and agencies to maximize advertising performance, increase profitability, drive incrementality, capture market share and expand their reach throughout the commerce universe - all from a single mission control. As of 2025, Pacvue powers 12% of total retail media ad spend worldwide. Leveraging the combined strengths of Pacvue’s enterprise suite and Helium 10’s SMB solutions, Pacvue delivers the industry’s most comprehensive platform for businesses of all sizes.
Consumer health company leveraged Pacvue’s Commerce Rule Library and increased ROAS by 85%
How a consumer health company increased ROAS with Pacvue's Commerce Solution
CPG company drives new to brand sales with optimized Amazon Search & DSP performance for Prime Day
How a CPG company drove new to brand sales with Pacvue during Amazon Prime day
All smiles for Colgate, Amazon, GroupM, and Pacvue: a success story using AMC Audiences
How Colgate utilized AMC Audiences to reach new audiences during Prime Day
Premium pet food brand partners with Merkle to drive efficient Chewy advertising strategy
How a pet food brand increased sales on Chewy with Pacvue
Q4 2023 CPC Report: Retail Media Benchmarks
Dive into the performance data for Amazon, Walmart, and Instacart in our quarterly benchmark report, which compiles eCommerce advertising data from thousands of brands across every major product category. Some top highlights from the end of 2023 include Walmart revealing its “search by use case” capability, retailers releasing their own AI tools for search, and […]
3 minutes
Unleash Your Amazon Advertising Potential: Effortlessly Manage ASINs with Precision AI and Latitude
Maximize Amazon ad success with Pacvue's AI tools. Streamline campaigns with Precision AI, automating creation and optimization. Focus on profitable ASINs with Latitude to maximize ad spend and profitability.
Exploring the Future of Retail Media with Jeffrey Bustos: Trends and Forecasts
Find out what brands are asking about retail media networks, the pros and cons of using generative AI for retail media creatives, and more.
2023 Cyber 5 Unwrapped CPC Report
December 12, 2023 2023 brought significant changes to Cyber 5 week. Deals arrived earlier than ever, driven by a trend championed by Amazon through their Prime Early Access event that kicked off in October. But how did Amazon and Walmart ad performance hold up this Cyber 5 compared to previous years? Our 2023 Cyber […]
6 minutes
Final Prep for Cyber 5 2023: Quick Tips for Brand Success
Cyber week 2023 is just around the corner, and while you likely have your strategy in place, don’t forget to take into account these last-minute tips and tricks. Leveraging the trends from Cyber 5, 2022 is a great place to start. In 2022, advertisers spent slightly less on Black Friday, with more budget being spent […]
18 minutes
CMO Strategies: Beyond Amazon, the strengths of the top retail media networks — from Amazon to Target
Keeping the complexities of marketing channels in mind, Glossy+ Research has analyzed strategies and challenges across leading marketing channels — like programmatic display and social media — to identify key trends and best practices in our CMO Strategies series. In this installment, Glossy+ Research deepens its analysis of major retail media networks, including Walmart Connect, Target’s […]
6 minutes
Insights from Prime Big Deal Days
With the holiday shopping season starting earlier and earlier, Amazon kicked off its two-day Prime Big Deal Days event for the second year in a row on October 10-11. Previously known as the Prime Early Access Sale in 2022, the second Amazon Prime sale of the year allowed Prime Members to start holiday shopping earlier this year […]
Q3 US CPC Report: Retail Media Benchmarks
Dive into the performance data for Amazon, Walmart, and Instacart in our quarterly benchmark report which compiles eCommerce advertising data from thousands of brands across every major product category. Download now to see how your brand’s performance compares across cost-per-click, click-through rates, ROAS, average daily spend, cost-per-acquisition, and conversion rates for the past five quarters.
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