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About the Author

Dhara Patel

Dhara Patel is a Product Marketer with 7+ years of experience working with e-commerce platforms. With an English and Marketing background, storytelling and educating people about SaaS tools are her forte!

Strategy & Trends
Read time 4 min read
February 22, 2023

Maximize Walmart Advertising Potential with Variant Bidding

Walmart advertisers can now use Walmart Variant Bidding to promote various product variants, which enhances product listings for both shoppers and advertisers.

Data & Insights
Strategy & Trends
Read time 3 min read
November 30, 2022

Budget Calendar Insights: A Dash of Insights Goes a Long Way

Pacvue's Budget Calendar Insights can eliminate the pain points in campaign management and transform them into opportunities for increased sales and traffic.

Product Updates
Read time 2 min read
November 4, 2022

Use Walmart Rules Library to Reduce Manual Campaign Optimization

Pacvue's newly released Walmart Rules Library helps advertisers improve campaign performance in less time with powerful custom automations.

Product Updates
Read time 2 min read
October 4, 2022

Capture Missed Opportunities with Sonar Cross Retailer Keyword Sharing

NEW: Track cross retailer keywords from multiple platforms and make changes in one place. Learn about the exclusive Sonar feature from Pacvue.

Retailer News
Strategy & Trends
Read time 3 min read
August 25, 2022

Using Advertising and Commerce Integration to Effectively Manage Brands

Managing the Amazon marketplace just got easier with Pacvue’s new Commerce Rule Library, which makes brand management easier and more metric-focused to help scale your business.

Data & Insights
Strategy & Trends
Read time 2 min read
July 8, 2022

Quick Tips for Amazon Prime Day 2022

This post walks through some key points to pay extra attention to and how Pacvue tools can help make Prime Day 2022 prep easier.

Data & Insights
Strategy & Trends
Read time 3 min read
June 21, 2022

Reducing Advertising Costs and Increasing Brand Awareness with Walmart Second-Price Auction

In this post, we provide some initial key learnings and benefits for advertisers since Walmart Connect transitioned over to Second-Price Auction.

Awards & Recognitions