Cereal Partners Worldwide (CPW) is a leading global breakfast cereal company and the maker of Nestlé Breakfast Cereals. CPW’s team in Spain is responsible for helping Spanish shoppers discover and buy their favorite cereal brands through Amazon. Working with WPP and Pacvue, the CPW team set out to extend the presence of its Amazon Sponsored Products campaigns across more hours of the day, so its products stayed visible for longer while shoppers browse and buy.
By activating Pacvue’s powerful Budget Management capabilities, the CPW and WPP teams added an automated pacing layer to their operation. Together with the team’s ongoing campaign optimizations, Pacvue’s automation helped keep campaigns in the auction for more hours of the day, from morning through peak evening hours.
+13.3%
Increase in ROAS
+28.8%
Increase in Sales
+8.7%
Increase in CVR
The Challenge
On Amazon, budget is more than a spending limit. It also influences when your brand is visible to shoppers. For CPW, there was an opportunity to extend that visibility across more hours of the day.
Across several Sponsored Products campaigns in the Breakfast Cereals category, some daily budgets were being reached before the end of the day, which limited the number of hours campaigns could stay active in the Amazon Ads auction. With Pacvue, the team has been able to keep campaigns live for more hours than before.
Extending auction presence across the day opened up several opportunities:
- More sales opportunities. Staying live for longer meant reaching shoppers who browse and buy later in the day.
- Additional impressions. More hours in the auction meant more visibility in a competitive category, where budgets are also limited across advertisers throughout the day.
- More efficient CPCs. Spreading spend across a wider window helps avoid concentrating competition in a narrow time frame.
- Less manual workload. Keeping budgets aligned throughout the day required frequent monitoring and manual adjustments, which is time-consuming to sustain across multiple campaigns.
The WPP and CPW teams wanted to take their campaigns further with a solution that could pace spend across the full shopping day and reduce the time spent on manual budget adjustments.
Budget limits were reducing how long campaigns stayed visible during some of the highest-intent hours of the day on Amazon. With Pacvue’s Budget Manager and Budget Scheduler, we added an automated layer to our Amazon Ads optimization work that keeps Cereal Partners Worldwide (CPW)’s campaigns in the auction for longer.
The Solution
WPP and CPW activated Pacvue’s Budget Management capabilities to add an automated layer to their standard budget controls.
Pacvue’s Budget Manager established daily budget rules and guardrails across the campaigns. The team defined how budgets should behave, and Pacvue’s automation helped execute those rules consistently and at scale, complementing the team’s own adjustments.
Pacvue’s Budget Scheduler helped distribute delivery throughout the day, supporting the team’s goal of maximizing visibility across all hours. Campaigns stayed active in the auction for longer, from the morning routine through the peak evening shopping window.
Working together as an always-on pacing layer. Combined, the two capabilities gave the team a more proactive way to manage pacing. For the WPP team, this meant:
- Less time spent monitoring budgets and more time on strategy, optimization, and growth opportunities
- More consistent auction presence across all six campaigns
- A repeatable, scalable framework that can extend to additional campaigns and categories
Pacvue’s approach to commerce media is built on this principle: automation should take on the repetitive, time-sensitive work so that agency experts can focus on the strategic decisions and optimizations that drive performance.
The Results
Alongside WPP’s ongoing campaign optimizations, Pacvue played a critical role in driving key business results. By keeping campaigns in the Amazon Ads auction for more hours of the day, CPW and WPP saw gains across key performance metrics:
Awards & Recognitions
