2026 Q1 EU + UK Retail Media Benchmark Report

As brands enter 2026 with higher expectations around efficiency, incrementality, and profitability, Q1 has become a critical proving ground for retail media strategy across Europe and the UK. With budgets recalibrated and performance under closer scrutiny, advertisers are re-evaluating how and where they invest across Amazon and other leading retail media networks in the region.

The 2026 Q1 EU + UK Retail Media Benchmark Report analyzes advertiser performance in the first quarter of the year, highlighting early-year benchmarks, shifts in budget allocation, and evolving shopper behavior shaping retail media strategies for the remainder of 2026.

By reserving your copy, you’ll receive access as soon as the report is released, including benchmarks sourced from thousands of advertisers and billions in retail media spend across EU and UK markets. These insights help teams contextualize performance, validate year-over-year decisions, and plan with confidence for the quarters ahead.