A leading Health and Wellness brand partnered with Pacvue to unify its retail media and commerce strategies, driving growth across Amazon, Walmart, Target, Instacart, and Sam’s Club. Competing in a fast-moving, promotion-driven category, the brand sought a smarter, data-driven way to accelerate profitable growth.
With Pacvue’s Commerce Operating System, the brand centralized campaign management, automated optimizations, and integrated cross-channel data, including Amazon Streaming TV (STV) and Prime Video Ads (PVA). The result: measurable sales growth, higher efficiency, and a connected commerce strategy that scaled.
+29%
Total Sales Growth during Prime Big Deal Days 2025
+58%
Increase in ROAS year-over-year across Amazon DSP campaigns
+45%
Increase in New-to-Brand (NTB) Sales
The Challenge
The Health and Wellness category is highly competitive, with rising advertising costs, increasing promotional activity, and fragmented data across retailers. For the brand, managing performance across retailers meant navigating disconnected systems, inconsistent metrics, and manual optimizations. In addition, valuable data and insights from their agency-managed STV/PVA campaigns were not informing lower-funnel tactics.
They needed a solution that could:
- Unify campaign management and performance insights across all major retailers
- Automate optimization and budget allocation across retailers to maximize ROAS
- Identify and retarget high-value audiences leveraging STV/PVA data
They were ready to evolve from disconnected point-solutions to a fully-integrated system fueled by data and AI.
The Solution
The brand turned to Pacvue’s Commerce Operating System to unify media and commerce operations in one place.
With Pacvue, the team was able to manage:
- Search Ads across Amazon, Walmart, Target, Instacart, and Sam’s Club
- Amazon DSP campaigns with consolidated analytics and automation
- Commerce operations for sales, content, inventory, and profitability tracking
In addition, Pacvue was able to seamlessly ingest data from the brand’s STV/PVA campaigns, enabling them to harness Pacvue’s advanced Amazon Marketing Cloud (AMC) capabilities to:
- Build audience overlaps between STV/PVA viewers and Amazon shoppers
- Retarget engaged audiences via Sponsored Ads and DSP campaigns
- Bridge the gap between national awareness efforts and retail conversion activity
- Quantify the impact of upper-funnel exposure on product-level sales and new-to-brand acquisition
Furthermore, Pacvue’s AI-driven automation brought this strategy to life at scale through:
- Pacvue’s Campaign AI that continuously adjusted bids, budgets, and targeting for peak efficiency
- Pacvue’s AMC Activate that transformed AMC insights into ready-to-go activations in minutes
Together, these capabilities allowed the brand to operate more holistically and drive scalable growth across the retailers that mattered most to their business.
Results
Through Pacvue, the brand achieved unified visibility, measurable efficiency, and stronger performance, including:
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