Olly Multivitamins reduced CPC and improved campaign performance with automated dayparting

Overview  

Olly Multivitamins, a trusted leader in the Health & Wellness category faced a challenge with their campaigns going offline during peak shopping hours on Amazon, leading to missed sales opportunities and hindered performance in the multivitamin category. To address this issue, they implemented automated dayparting with Pacvue Amazon Stream data, enabling them to optimize bid adjustments and extend campaign duration during peak hours. The successful implementation resulted in a remarkable 3% drop in CPC, a substantial increase of 510 bps in CVR, and a noteworthy 28% increase in average campaign duration. By leveraging Pacvue’s solution, Olly effectively overcame the challenge, improved performance, and achieved the desired results. 

The Challenge 

Olly experienced campaigns going offline during peak shopping hours on Amazon, which resulted in missed sales opportunities and hindered performance in the multivitamin category. 

The Solution 

To address the issue, Olly implemented automated dayparting with Pacvue Amazon Stream data. This solution allowed them to make hourly bid adjustments based on conversion rates, optimizing campaign performance during peak shopping hours and extending campaign duration. 

The Results 

The implementation of automated dayparting with Pacvue Amazon Stream data delivered impressive results for Olly. They experienced a 3% drop in CPC, an increase of 510 bps in CVR, and a 28% increase in average campaign duration. These outcomes showcased the effectiveness of the solution in overcoming the initial challenge and driving improved performance.   

By leveraging Pacvue’s automated dayparting solution, Olly effectively addressed the challenge of campaigns going offline during peak shopping hours. The implementation not only led to improved performance but also increased sales, enhanced conversion rates, and extended campaign duration. By implementing automated dayparting with Pacvue Amazon Stream data, Olly not only successfully addressed the issue of campaigns going offline during peak shopping hours but also witnessed remarkable improvements in performance metrics.

Oceanwing improved TACOS & ROAS with Pacvue Commerce for a leading wellness brands

Overview 

This case study showcases how Oceanwing, a top agency in the advertising industry, leveraged Pacvue’s advanced commerce platform to optimize the TACOS (Total Advertising Cost of Sales) and customer engagement performance for a leading wellness brand. Through the strategic utilization of Pacvue’s features such as Rule Library, Dayparting, and Bid Explorer, Oceanwing successfully implemented an optimized ad strategy, resulting in significant improvements in advertising efficiency and key performance indicators. 

The Challenge 

The wellness brand faced challenges in achieving optimal TACOS and customer engagement, hindering the effectiveness of its advertising campaigns. To overcome these obstacles, they sought the expertise of Oceanwing to devise a comprehensive strategy that would maximize their advertising investment while driving better outcomes. Oceanwing identified the need for advanced tools and implemented Pacvue’s commerce platform to support its optimization efforts. 

The Solution 

Oceanwing implemented a targeted strategy to address the advertising challenges. Leveraging Pacvue’s powerful tools, they focused on three core tactics: Rule Library, Dayparting, and Bid Explorer.  

  • By utilizing the Rule Library, they automated campaign management by setting up rules to mitigate low-performing campaigns and reduce wasteful spending.  
  • Dayparting allowed them to invest resources during the most conversion-friendly time periods, optimizing advertising impact.  
  • With Bid Explorer, Oceanwing maintained a competitive position for core category keywords, ensuring a strong presence in search results. 

The Results 

Through the joint efforts of Oceanwing and the implementation of Pacvue’s commerce platform, this leading wellness brand achieved significant improvements in its advertising performance. The strategic optimization resulted in a noteworthy transformation of key performance indicators. Pre-optimization, the TACOS (Total Advertising Cost of Sales) stood at 50%, but after implementing the optimized ad strategy, it dropped to 35%, representing a remarkable 15% reduction in advertising costs. Moreover, the top-of-search click share experienced a substantial increase from 32% to over 40%, indicating enhanced visibility and market reach. These results highlight the effectiveness of Oceanwing’s strategic approach and Pacvue’s advanced features in driving TACOS and customer engagement optimization. 

Conclusion:

Oceanwing and its utilization of Pacvue’s commerce platform demonstrated the power of advanced tools in optimizing TACOS and customer enagagement. By implementing the Rule Library, Dayparting, and Bid Explorer, Oceanwing successfully enhanced the effectiveness of the brand’s advertising campaigns, reducing costs and improving performance metrics. The partnership between Oceanwing and Pacvue enabled this leading wellness brand to achieve its advertising goals, leading to improved market positioning and better returns on their advertising investment.

A leading consumer health company leveraged Pacvue’s Commerce Rule Library and increased ROAS by 85%

Challenge:

A leading consumer health company faced the challenge of quickly optimizing its Amazon advertising campaign performance. They aimed to allocate spending to media-worthy ASINS while increasing ad sales, making their advertising strategies more efficient. They also sought to improve Conversion Rate (CVR), Click-Through Rate (CTR), and Average Order Value (AOV) within 30 days.

Solution:

The solution was clear—implement Pacvue’s Commerce Rule Library to drive stronger advertising strategies and allocate spend more effectively, directing it toward retail-ready products using the 1P Buy Box rule and Weeks of Coverage rule.

Results:  

Summary:

Pacvue enabled the brand to spend more strategically, directing resources away from underperforming ASINs and towards retail-ready products with a higher potential for success. The data analysis focused specifically on ASINs impacted by the rules, showcasing the direct impact of Pacvue’s Commerce Rule Library. The advertising strategy became more agile and strategic by driving spend towards power ASINS, demonstrating the tangible benefits of utilizing Pacvue’s platform.