Tag: Strategy & Trends
3 min readThe Rising Popularity of Amazon Marketing Cloud and How Pacvue Makes It More Actionable
This post details why AMC has grown so popular, new features brands can consider, and how Pacvue’s AMC dashboard is giving advertisers competitive advantages in their categories.
2 min readBridging the Gap: Connecting Retail and Commerce Data
Key strategies to align teams across enterprise data to drive short-term revenue growth and long-term brand growth.
4 min readMaximize Walmart Advertising Potential with Variant Bidding
Walmart advertisers can now use Walmart Variant Bidding to promote various product variants, which enhances product listings for both shoppers and advertisers.
11 min readThe Ultimate Amazon FBA Inventory Management Planning Guide
How to use Amazon’s Inventory Performance Index (IPI) score to create an FBA inventory planning strategy.
3 min readGlobal Benefits of Amazon Marketing Stream for European Sellers
This blog highlights newly available features and benefits that global Amazon sellers can leverage with access to granular data, reporting insights, and recommendations via AMS.
3 min read4 Ecommerce Trends to Watch in 2023
In this blog, we cover four notable trends in eCommerce and the strategies you can use to stay ahead of competitors.
3 min readUnderstanding 1P Performance on Amazon: A Guide to Tracking Your Promotions Efficiently
Setting up promotional plans can help with seasonal sales, but consistent success with driving more awareness and conversions year-round requires analysis of your past successes.
3 min readThe Rise of Retail Media in Europe: How Brands Can Grow Market Share with a Multi-Retailer Advertising Strategy
This blog covers how European brands should prioritize cross-retailer media by advertising on multiple retailers for wider audience reach, access to granular-level data, and more.
4 min readHow Lead eCommerce Media Planners Can Boost Incremental Sales
A day in the life of a Lead eCommerce Media Planner at a holding agency managing a major CPG brand.
4 min readEliminate Margin Leakage Automatically with Amazon Latitude
Brands are losing time and money to margin leakage issues on Amazon. See how Amazon Latitude helps eliminate common margin challenges and increase profitability.
5 min read2023 Industry Reflections: Looking Back and Ahead
Today, we are experiencing a shift towards seamless commerce. Consumers have high expectations, are increasingly using digital channels to shop, and value the convenience of frictionless transactions. Both retailers and manufacturers are building infrastructures that support these preferences. Brands are also coping with the industry shift away from third-party data, forcing more attention closer to […]
3 min readUsing Retail Media to Grow Brand Awareness
This blog covers retail media budgeting, the challenges that come along with it, and the solution to measure and maximize your brand awareness.
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