Tag: Strategy & Trends
6 minutes
How to Get Started With Walmart Advertising
Here is a checklist of things to consider as you launch advertising campaigns on Walmart.com.
4 minutes
Top 5 Mistakes to Avoid with Walmart Advertising
These mistakes cost advertisers potential shoppers, higher CPC on their campaigns, lower visibility of their products, and an overall lower ROAS.
6 minutes
CommerceLive Recap: How the Beauty Industry is Adapting
Takeaways from the CommerceLive session “Back to Basics: What to do When Consumers Shift from Luxury to Necessity.”
6 minutes
How Brands can (and should) use Amazon Posts in 2020
Amazon Posts allows brands to use curated photos and visual content to engage shoppers and promote products.
6 minutes
How to Grow Your Walmart.com Sales With 2-Day Delivery
We’re here to explain what exactly Walmart’s fast delivery program entails, benefits, and how to get started.
7 minutes
Why Video Needs to Be Part of Your Amazon and Walmart Marketing Strategy
Video in digital marketing has exploded in both ubiquity and popularity among consumers around the world over the past few years.
2 minutes
Responsive eCommerce Creative: Looking at Amazon’s New Ad Format
Responsive eCommerce Creative (REC), an ad format that allows advertisers to generate an ad automatically and include up to 20 ASINs per creative
5 minutes
Walmart vs. Amazon: 5 Key Differences in Paid Search
You may be tempted to replicate your Amazon ad campaigns for the Walmart platform, but that would be your first mistake.
2 minutes
Retail Dive: WSJ: Amazon tests private label pop-ups on product pages
from an article that originally appeared in Retail Dive
8 minutes
Walmart’s Sponsored Products and How Brands Can Use Them
Walmart Sponsored Products are pay-per-click ads that appear in different locations on Walmart.com. Learn how they work, and how to leverage Sponsored Products to boost sales.
5 minutes
Invest Smarter on Prime Day: 4 Marketing Strategies
On Prime Day, more ad spend drives up prices, so in order to win, advertisers will need to invest more – and smarter – than usual.
8 minutes
Get Rich or Die Trying: Two Primary Approaches to Projecting your 2020 Amazon Marketing Spend
If, like many advertisers, you're in the midst of preparing for the challenge of projecting your ad spend and strategy for next year, we can help.
Awards & Recognitions
