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Tag: Retailer News

Retailer News
Strategy & Trends
Read time 1 minute
March 10, 2025

Inside Retail Media: 1-on-1 with Walmart Connect’s Diana Finster 

In this exclusive one-on-one conversation, Pacvue’s Melissa Burdick sits down with Diana Finster, Head of Agency, Media & Tech Partnerships at Walmart Connect, as part of Pacvue’s 2025 “Inside Retail Media” interview series to explore how brands can maximize their reach and impact. 

Retailer News
Strategy & Trends
Read time 1 minute
March 6, 2025

Inside Retail Media: 1-on-1 with GroupM’s Sam Bukowski 

In this exclusive “Inside Retail Media” interview, two women at the forefront of retail media, Pacvue’s President Melissa Burdick and GroupM’s Global Head of Commerce Sam Bukowski, break down the trends shaping 2025. 

Product Updates
Retailer News
Strategy & Trends
Read time 4 minutes
March 3, 2025

Walmart Onsite Display and the New Age of Retail Media

Create, manage, and optimize onsite display campaigns directly through Pacvue’s integration with Walmart Connect’s latest ad innovation: Walmart Onsite Display Advertising!

Retailer News
Strategy & Trends
Read time 1 minute
February 17, 2025

Inside Retail Media: 1-on-1 with Cara Pratt, SVP at Kroger 

In this exclusive one‑on‑one conversation, Pacvue’s Melissa Burdick sits down with Cara Pratt, SVP of Kroger Precision Marketing at 84.51°, as part of Pacvue’s 2025 Inside Retail Media interview series to explore what advertisers need to know for the year ahead.

Pacvue Unlocks New Benefits for Advertisers on Chew Ads Platform
Product Updates
Retailer News
Read time 2 minutes
February 13, 2025

Pacvue Unlocks New Benefits for Advertisers on Chewy Ads Platform 

Discover the robust tools and features that advertisers can now leverage on Chewy in this practical, to-the-point blog post.

Retailer News
Read time 3 minutes
January 27, 2025

Pacvue Rolls Out Amazon DSP Management and Optimization Tools to LATAM, EMEA and APAC

Pacvue, the leading commerce acceleration platform that integrates retail media, commerce management and measurement, today announced expanded access to its full range of Amazon DSP capabilities beyond North America, bringing Pacvue’s intelligent automation, reporting and optimization solutions to 16 countries across LATAM, EMEA and APAC. Through Pacvue, brands in these regions now have self-serve access […]

Retailer News
Read time 2 minutes
December 10, 2024

Pacvue Enhances Retail Media Management with Thrive Market’s New Ad Network, Powered by Instacart

Thrive Market, the healthy and sustainable online grocery store carrying a curation of organic, non-GMO and health-conscious products, recently announced the partnership with Instacart to launch its own retail media network. With Pacvue, brands can create, launch, and manage Sponsored Product campaigns on Thrive Market’s marketplace through Instacart Ads Manager and API. With the introduction […]

Amazon Rufus AI Blog Cover
Data & Insights
Retailer News
Read time 9 minutes
August 23, 2024

Amazon Rufus AI: What the New Amazon AI Shopping Assistant Means for Your Brand

In February 2024, Amazon launched Rufus, a generative AI-powered conversational shopping assistant integrated within the Amazon Shopping app. Amazon’s aim with Rufus AI is to help shoppers make better purchase decisions by answering a wide range of shopping-related questions, providing product comparisons, and making recommendations. The launch represents a powerful new avenue for shoppers to […]

Cookies are back- What it means for Retail Media
Retailer News
Strategy & Trends
Read time 5 minutes
July 25, 2024

Cookies on Google are here to stay. How Google’s Privacy Policy change will impact Retail Media.

Third-party cookies aren’t going anywhere. Or at least anytime soon, as Google reverted its decision to deprecate third-party cookies. In April, Google shared that it would push out the deprecation of cookies on Chrome until 2025, but in a statement on Tuesday, it confirmed that it would be backtracking (excuse the pun) on its decision. […]

Weekly Retail Roundup 7 June 2024
Retailer News
Weekly Recap
Read time 4 minutes
June 7, 2024

June 7 Weekly Retail Roundup 

Are you finding it challenging to keep up with the constantly changing retail media landscape? No need to worry! Pacvue is here to help with our Weekly Retail Roundup, keeping you informed about the latest trends and developments.  In this week’s edition of our Weekly Retail Round-Up, we detail Tesco’s launch of a new marketplace with […]

Retailer News
Weekly Recap
Read time 3 minutes
May 24, 2024

May 24 Retail Media Roundup

Keeping up with the ever-changing retail media landscape can be a challenge, right? Don’t worry! Pacvue has your back with our Weekly Retail Media Roundup, ensuring you stay informed on the latest trends and developments.  This week, Amazon launched a new ad tech tool to help publishers measure third-party data, while Target announced modest growth […]

Retailer News
Strategy & Trends
Read time 6 minutes
May 20, 2024

How to Boost Your Amazon Prime Day Advertising Strategy Using DSP with Search Ads: The Ultimate Guide for 2024

Boost your Amazon Prime Day advertising strategy in 2024 by combining DSP with search ads. Discover how to attract new-to-brand customers, boost conversions and increase ROAS.

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