Tag: Retailer News
Pacvue and Ace Hardware Announce Partnership to Bring RedVest Media Into Pacvue’s Commerce Operating System
Pacvue, the leading Commerce Media Operating System, and Ace Hardware, the world’s largest hardware retail cooperative, have announced a new partnership that brings Ace Hardware’s retail media network, RedVest Media, into Pacvue’s unified commerce ecosystem.
Pacvue Joins Yahoo DSP Agent Network to Connect AI-Powered Agentic Solutions
Pacvue has joined the Yahoo DSP Agent Network as a launch partner, giving brands and agencies access to its agentic AI capabilities directly within Yahoo DSP. Here's what the partnership means for advertisers navigating an increasingly fragmented agentic landscape.
8 minutes
How to Turn Amazon’s AMC Datasets into Real Insights
Amazon Marketing Cloud (AMC) has long been a powerful lens into advertising performance, and it just got more accessible. As of June 2, 2026, Amazon is making two of its most valuable datasets, Amazon Retail Purchases (ARP) and Flexible Shopping Insights (FSI), available to all AMC users at no additional cost.
Pacvue Becomes a Technology Partner for the Ads in ChatGPT Pilot, Announces Kepler as its Inaugural Agency Partner
Integration extends Pacvue’s AI-Powered Commerce Media OS into conversational AI advertising with Kepler as part of OpenAI’s pilot of ads in ChatGPT, giving brands unified cross channel management and closed-loop attribution across the fastest-growing platform in history.
Unlocking Smarter Commerce Media with Walmart Scintilla Data
Pacvue is among the first technology partners to integrate with Scintilla Media Data Feed, helping teams act on their Walmart data more effectively, manage and scale sophisticated Walmart media programs more easily, and connect media decisions more closely to growth outcomes.
Pacvue Announces Activation of Walmart DSP
Pacvue is excited to expand our long-standing partnership with Walmart Connect, which will integrate Walmart’s demand-side platform (DSP) into the Pacvue AI-Powered Commerce Media OS. The integration, slated to launch this spring, will allow advertisers to build, automate, and optimize Walmart DSP campaigns alongside onsite placements via Pacvue Advertising. Walmart DSP enables brands to extend the impact of Walmart’s first-party shopper data beyond onsite placements, offering advertisers access to an estimated 150 million customers served in Walmart stores and online per week (Source: Walmart annual report papers, March 14, 2025), including more […]
10 minutes
The Brand & Agency Guide to Navigating Amazon’s Retail Media Inventory in 2026
Retail media continues to evolve at a rapid pace. What began as a channel defined by isolated consoles and walled gardens is maturing into a more connected, more standardized, and more audience-centric growth engine. Amazon’s recent partnerships, most notably with Netflix and Macy’s, signal a new phase where premium inventory and retail supply live inside a unified ecosystem that advertisers can plan, buy, and measure with greater consistency.
Pacvue Strengthens EMEA Presence Through Strategic Retail Media Partnership with Tesco Media and Insights Platform
Through an integration with Epsilon Retail Media, brands can now activate, optimize and measure sponsored product campaigns on Tesco directly within Pacvue, alongside existing campaigns across other major retail marketplaces.
4 minutes
Pacvue Strengthens EMEA Presence Through Strategic Retail Media Partnership with Tesco Media and Insights Platform
Pacvue now supports the UK’s #1 grocer through an integration with Epsilon Retail Media, enabling brands to manage campaigns within one platform. Pacvue, the industry’s first AI-powered Commerce Operating System, announced today a new partnership with Tesco Media, to enhance retail media activation. Through an integration with Epsilon Retail Media, brands can now activate, optimize […]
4 minutes
Amazon unBoxed 2025: What Amazon’s AI-Powered Future Means for Advertisers
Amazon’s annual unBoxed 2025 is bringing together thousands of advertisers, brands, and agencies to explore the future of retail media, innovation, and customer connection. The event is underscoring a clear message: commerce is evolving faster than ever, with data, measurement, and AI-driven optimization leading the way. From new agents to reports, this year’s announcements showcased […]
7 minutes
Sparky and Marty: The New Walmart AI Tools and What They Mean for Brands and Agencies
Walmart shoppers can now “Ask Sparky” to help them shop in a more efficient way. Sparky, Walmart’s new AI-powered super-agent (the smiley face icon in the app), supports the retailer’s goal to have ecommerce account for half its total sales in five years. Sparky’s purpose: grow digital sales by improving shopper experience and, in Walmart’s […]
Pacvue Launches Exclusive Pacvue Foundations Certification
SEATTLE, Sept. 24, 2025 (GLOBE NEWSWIRE) — Pacvue, the leading Commerce Operating System, is proud to announce the launch of a new, exclusive virtual training program, Pacvue Foundations Certification. As ongoing commerce expansion disrupts long-standing media and marketing strategies, this initiative will give marketers and retail media professionals the fundamental knowledge and skills to excel. […]
Awards & Recognitions
