Pacvue is excited to expand our long-standing partnership with Walmart Connect, which will integrate Walmart’s demand-side platform (DSP) into the Pacvue AI-Powered Commerce Media OS. The integration, slated to launch this spring, will allow advertisers to build, automate, and optimize Walmart DSP campaigns alongside onsite placements via Pacvue Advertising.
Walmart DSP enables brands to extend the impact of Walmart’s first-party shopper data beyond onsite placements, offering advertisers access to an estimated 150 million customers served in Walmart stores and online per week (Source: Walmart annual report papers, March 14, 2025), including more than 4,600 stores across the United States (Source: Walmart first-party data, February 2025). With brands increasingly focused on full-funnel retail media strategies, Walmart’s DSP is one of the most powerful levers they can pull to reach high-value audiences across multiple channels and touchpoints.
But as brands increase investment across onsite and offsite media, managing execution and measurement has become highly complex.
“When performance data is in silos, it’s harder for brands to move quickly and confidently,” said Tommy Burton, VP of Global Partnerships at Pacvue. “Bringing Walmart DSP into Pacvue allows advertisers to approach their Walmart Connect investments as one connected strategy, leading to more informed decisions across Walmart’s growing ecosystem and beyond.”
The integration of Walmart DSP into Pacvue Advertising will allow brands to manage these crucial cross-channel strategies with enterprise scale and governance. With the ability to manage and optimize offsite execution alongside sponsored and onsite display, brands and agencies will be able to:
- Centralize Walmart Connect media execution by managing Sponsored Search, Onsite Display, and DSP from one platform to reduce fragmentation and streamline campaign workflows.
- Unify full-funnel performance reporting, bringing together onsite and offsite metrics to evaluate impact across awareness, engagement, and conversion.
- Optimize budget pacing and allocation with consolidated investment visibility across channels.
- Apply consistent governance and automation by leveraging rules, commerce-aware controls, and automated optimization across DSP campaigns at scale.
- Scale strategy with efficiency and expand full-funnel initiatives without introducing operational complexity.
As enterprise marketing teams face mounting pressure to demonstrate performance accountability across channels, this integration provides greater transparency, simplifies cross-channel measurement, and reinforces Pacvue and Walmart Connect’s shared commitment to helping brands harness the full breadth of a rapidly expanding retail media landscape.
To learn more about the integration and request early access, contact us.
