Tag: Strategy & Trends

August 1, 2024

How Advertisers Can Have a #HotAISummer

Discover how GenAI is transforming the advertising industry, why you should use GenAI in daily workflows, and the top use cases.

Data & Insights

Strategy & Trends

July 31, 2024

2024 Prime Day Benchmark Report

Explore 2024 Prime Day data, insights, and expert analysis. See how your brand compares across ad types and categories plus tips for future sales events.

July 26 Weekly Retail Roundup

Amazon Ads announces new Gen AI tools, Instacart partners with YouTube Ads, and Pacvue unveiled Copilot, your new AI commerce companion.

Five Key Takeaways for Advertisers from Prime Day 2024

Five key takeaways from Prime Day for brands and agencies with data, insights and tips to maximize your post-Prime Day performance.

Cookies are back- What it means for Retail Media

Cookies on Google are here to stay. How Google’s Privacy Policy change will impact Retail Media.

Third-party cookies aren’t going anywhere. Or at least anytime soon, as Google reverted its decision to deprecate third-party cookies. In April, Google shared that it would push out the deprecation of cookies on Chrome until 2025, but in a statement on Tuesday, it confirmed that it would be backtracking (excuse the pun) on its decision. […]

July 19 Weekly Retail Roundup

Amazon Ads announces new Gen AI tools, Instacart partners with YouTube Ads, and Pacvue unveiled Copilot, your new AI commerce companion.

July 12 Weekly Retail Roundup

Amazon Ads announces new Gen AI tools, Instacart partners with YouTube Ads, and Pacvue unveiled Copilot, your new AI commerce companion.

Data & Insights

Strategy & Trends

July 11, 2024

Q2 2024 Benchmark Report

Explore quarterly performance data from Amazon Ads, Walmart Connect, and Instacart Ads, alongside insights into major product categories.

Changes to Amazon Sponsored Brands Images Requirement

Changes to Amazon Sponsored Brands Images Requirement

If you haven’t heard the news, from August 31 2024, Amazon will no longer accept Sponsored Brand campaigns without custom creatives. This change means that any campaigns not utilizing custom creatives will no longer be eligible to serve Amazon Sponsored Brands ads. Whilst preparing for Prime Day, advertisers should take the opportunity to assess their […]