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Navigating the Digital Data Ecosystem: Unlocking Opportunities for Growth
The digital data ecosystem is constantly evolving and changing as new data sets become available and brands work to connect the dots between each piece of the ecosystem. The important element for brands is learning how to navigate the complexity, break down silos in their organizations and turn insights into action at every step on […]
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Firstmovr – The Maitrix: Accelerating Retail Media Campaign Performance with Automated Insights
Discover how to use AI for eCommerce with real-world use cases, from generative AI image creation to automated dayparting and strategic budgeting for tentpole events.
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The Exit – Episode 2: Wendi Held
In Pacvue’s new interview series, The Exit, Pacvue President Melissa Burdick talks with founders, executives, and agency leaders about their journey to partnering or merging with another company to take their business to the next level. Viewers will learn valuable tips on building and scaling companies directly from today’s top voices in retail media. Wendi Mathis […]
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How to Scale Your Retail Media Program
Merge joined Pacvue to cover how brands can scale their retail media program, challenges brands face when scaling, and budget allocation.
[Bloomberg Technology Interview] Amazon Prime Day 2022 Insights
Pacvue president and co-founder, Melissa Burdick, shares her key takeaways from Amazon Prime Day 2022, on “Bloomberg Technology.”
Amazon Marketing Cloud: Measuring to Win
Last-touch ROAS does have its place in performance analysis, but it shouldn’t be the end-all measurement for growth because it’s not measuring growth, it’s measuring efficiency. Now is the time to start measuring beyond ROAS.
Q2 2022 CPC Report: Amazon, Walmart, & Instacart Performance Data
Learn the latest Amazon, Walmart, and Instacart advertising performance data.
Exclusive First Look: Kroger and Pacvue Expand with On-site Advertising
Kroger advertising: how to get started on product listing ads on Kroger eCommerce sites through Pacvue.
Exclusive First Look: Sam’s Club & Pacvue Expand with On-site Advertising
Sam’s Club advertising: how to get started on samsclub.com with Pacvue’s new Sam’s Club advertising platform.
Prime Day Levers and Strategies for 2022
Brian Martinez, Vice President of Client Services at Channel Key, and Nickeshia Watson, Account Director at Pacvue, talk about Prime Day Levers and Strategies for 2022.
How To Optimize Your Full eCommerce Business for Prime Day
How to find (and fix) gaps in your product detail pages, inventory best practices to reduce out-of-stock issues, how to prepare your entire eCommerce team for Prime Day, and more.
How To Create World Beating Conversion Rates Through Sales Persuasion Techniques
8 sales persuasion methods to apply to your Amazon product pages and why conversion rate optimization is critical to your financial success.
Why Aggregators Need Ad Tech to Scale
Amazon and direct-to-consumer aggregators like Perch and Thrasio have become a hot new trend in the start-up world, raising nearly $7 billion in combined capital to acquire emerging Amazon sellers worldwide. Some pain points right now for aggregator businesses revolve around the sheer number of profiles and SKUs that these emerging sellers have accrued, many […]
Bloomberg Technology Interview: April 2022
Pacvue Co-founder and President Melissa Burdick joins Emily Chang to unpack Amazon’s earnings as the retail giant’s shares tumbled with its forecast miss and with inflation eating into the low-margin business.
Q1 2022 CPC Report: Helium 10 + Pacvue Performance Data
We’re bringing you Q1 2022 Amazon, Walmart, and Instacart advertising data from Pacvue and Helium 10 to help brands make sense of the current trends and key drivers in the retail media ecosystem. Summary What’s new with Amazon advertising? Pacvue’s President and Co-Founder, Melissa Burdick, is joined by Ben Aldern, Staff Data Analyst at Helium […]
Awards & Recognitions
