Tag: Strategy & Trends

Strategy & Trends
Business Insider: Pacvue to Discuss Top Opportunities and Challenges of Amazon Advertising
Melissa Burdick will be speaking at the 2019 ANA Media Conference Presented by Quantcast

Strategy & Trends
Oh, “CRaP” and Ways to Deal with It
CRaP is Amazon's affectionate term for "Can't Realize A Profit"

Strategy & Trends
Should CPGs be worried about Amazon Private Label?
CPG brands have the upper hand in brand equity - but they are behind in designing for online

Data & Insights
Strategy & Trends
Benchmarking Ad Performance on Walmart versus Amazon
In this article, we’ll go over both aspects in detail and recommend a few ways you can benchmark your performance on Walmart compared to Amazon.

Strategy & Trends
How to Set Up Effective Back to School Campaigns
This year’s Back to School season is going to be unique.




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