Tag: Strategy & Trends
CommerceLive Q&A – Navigating Brand Growth through Paid Media
Answers to questions during Pacvue's session at the CommerceLive eCommerce virtual event.
How to Get Started with Instacart Featured Products
Instacart Advertising 101: how to get started with Instacart featured products, how Instacart keyword bidding works, best practices, and more.
Q&A: eCommerce Tips for the Beauty Industry
Rina Yashayeva, VP of Marketplace Strategy at Stella Rising, talks about how the beauty industry has changed, and what brands can do about it.
Where eCommerce Stands for the Remainder of 2020
Beyond the broad trends, we looked at several categories’ effects from COVID and their outlook for the remainder of the year.
How to Get Started With Walmart Advertising
Here is a checklist of things to consider as you launch advertising campaigns on Walmart.com.
CommerceLive Recap: How the Beauty Industry is Adapting
Takeaways from the CommerceLive session “Back to Basics: What to do When Consumers Shift from Luxury to Necessity.”
How Brands can (and should) use Amazon Posts in 2020
Amazon Posts allows brands to use curated photos and visual content to engage shoppers and promote products.
How to Grow Your Walmart.com Sales With 2-Day Delivery
We’re here to explain what exactly Walmart’s fast delivery program entails, benefits, and how to get started.
Top 5 Mistakes to Avoid with Walmart Advertising
These mistakes cost advertisers potential shoppers, higher CPC on their campaigns, lower visibility of their products, and an overall lower ROAS.
Why Video Needs to Be Part of Your Amazon and Walmart Marketing Strategy
Video in digital marketing has exploded in both ubiquity and popularity among consumers around the world over the past few years.
Four Key Differences Between Amazon and Walmart
From bidding to metrics, we lay out the key differences between Amazon and Walmart in this post.
Responsive eCommerce Creative: Looking at Amazon’s New Ad Format
Responsive eCommerce Creative (REC), an ad format that allows advertisers to generate an ad automatically and include up to 20 ASINs per creative