Sleigh the Season with Proven Strategies for 2025
Pacvue’s Winter Workshop is your one-stop shop for data-backed insights, practical tips, and strategies to grow conversions, win your category, and drive sales all season long.
The Holiday Commerce Success Hub
Holiday 2024 set a new online record at $241.4B in the U.S., and 2025 is poised for another competitive season as retailers lean into AI, smarter promotions, and mobile-first shopping. Access the best of Pacvue’s holiday resources all in one place: data-driven tips, performance playbooks, and actionable strategies designed to boost sales win your category, and make every campaign count.
Holiday Playbooks
2025 Cyber 5 Prep Checklist
- Cyber 5 2025 is shaping up to be the most competitive yet — with extended promotional windows, rising CPCs, and emerging channels like TikTok Shop changing the rules of engagement. To win, brands must plan earlier, align retail media with commerce execution, and automate decisions in real time.Cyber 5 2025 is shaping up to be the most competitive yet — with extended promotional windows, rising CPCs, and emerging channels like TikTok Shop changing the rules of engagement. To win, brands must plan earlier, align retail media with commerce execution, and automate decisions in real time.
- The Pacvue 2025 Cyber 5 Prep Checklist outlines proven strategies from top-performing brands to help you maximize visibility, control costs, and convert peak-season traffic efficiently.
Holiday Trends
Q3 2025 Retail Media Benchmark Report
- As Prime Day and back-to-school promotions fueled seasonal momentum, brands continued to evolve their full-funnel strategies across Amazon, Walmart, Instacart, and Target. Pacvue’s Q3 2025 U.S. Retail Media Benchmark Report delivers a deep dive into performance trends, revealing where advertisers invested, which tactics delivered the strongest returns, and how budgets shifted across categories. The report highlights how media costs, ROAS, and conversion rates changed quarter over quarter, offering data-driven context for brands planning Q4 campaigns.
- You’ll gain access to comprehensive benchmarks powered by Pacvue, drawn from thousands of advertisers and billions in ad spend. Use these insights to compare your results to industry leaders in the U.S. market, refine your retail media strategy, and stay ahead of the competition as retail media continues to evolve.
Proven Tactics for Seasonal Growth
Through the Lens: Winning the Holiday Season with AMC
- The 2025 holiday season is more competitive than ever — with rising costs, evolving shopper behaviors, and extended shopping windows redefining retail success. In this on-demand fireside chat, Pacvue and Darkroom reveal how brands are leveraging AMC insights to move beyond surface-level metrics, connect the dots across the full customer journey, and activate data-driven strategies that drive measurable results.
Watch to learn: - Proven ways brands are turning AMC data into performance during key tentpoles
- How to go beyond out-of-the-box AMC queries to unlock actionable insights
- Early takeaways from Prime Big Deal Days — and how to apply them this holiday season
Jolly Holiday Playbooks
Winning the Digital Shelf: A Strategic CPG Guide for Retail Media & Commerce
- Discover 5 best practices every CPG brand needs to compete and grow across Amazon, Walmart, Instacart, and more. From PDP optimization to real-time campaign activation, this guide shows you how to capture share, protect margins, and build long-term loyalty.
- Proven strategies tailored for Grocery, Health, and Beauty categories
- How to align ads with shopper intent for maximum ROI
- Real-world playbooks to activate around seasonal peaks and market shifts
Jolly Holiday Playbooks
6 Ways to Leverage AI to Supercharge Performance
- With AI-powered tools transforming the way shoppers search, browse, and buy, success on Amazon demands more than just flashy deals. It requires strategic content optimization, real-time automation, and smart use of platforms like Amazon Rufus and Pacvue Copilot.
- This AI checklist arms you with 6 proven AI-powered tactics to get ahead of the competition. Learn how to boost product visibility, improve campaign performance, and optimize every retail media dollar with intelligent automation.
Gift Guide: 5 Strategies for Cyber Success
Sleigh your Goals with a Full Funnel Approach
Don’t look at tentpole events as a one-time shopping period. Use them as an opportunity to build value throughout the entire customer lifecycle. Customers who are exposed to streaming TV (STV), DSP and Sponsored Product (SP) ads are more than 10x more likely to convert than customers who only see a Sponsored Product ad.
Spread More Joy with AMC Insights and Lookalike Audiences
Tap into highly targeted audiences to increase performance during the ultra competitive holiday season, utilizing the granularity and power of first-party data from Amazon Marketing Cloud (AMC).
Enhance your Scheduling with a Dayparting Strategy
During 2024’s Cyber 5 period, effective dayparting saw prioritized spending aligning with peak sales from 7-8 am. The subsequent slowdown in conversion rates suggests shoppers favored morning hours for deal shopping.
Plan Ahead but Prepare to be Flexible
Consider learnings from past tentpole events and align on your goals, objectives and sales plans ahead of the event, but be prepared to make adjustments several times a day to your strategy and tactics and have incremental budget approved and ready to deploy.
Deck the Digital Shelves to Ensure Retail Readiness
The retail readiness of your advertised ASINs is foundational to success year-round but is even more critical during Q4. To maximize sales from the increased Q4 traffic, advertisers want to make sure their product detail pages (PDPs) are built to convert.
Sleigh your Goals with a Full Funnel Approach
Don’t look at tentpole events as a one-time shopping period. Use them as an opportunity to build value throughout the entire customer lifecycle. Customers who are exposed to streaming TV (STV), DSP and Sponsored Product (SP) ads are more than 10x more likely to convert than customers who only see a Sponsored Product ad.
Spread More Joy with AMC Insights and Lookalike Audiences
Tap into highly targeted audiences to increase performance during the ultra competitive holiday season, utilizing the granularity and power of first-party data from Amazon Marketing Cloud (AMC).
Enhance your Scheduling with a Dayparting Strategy
During 2024’s Cyber 5 period, effective dayparting saw prioritized spending aligning with peak sales from 7-8 am. The subsequent slowdown in conversion rates suggests shoppers favored morning hours for deal shopping.
Plan Ahead but Prepare to be Flexible
Consider learnings from past tentpole events and align on your goals, objectives and sales plans ahead of the event, but be prepared to make adjustments several times a day to your strategy and tactics and have incremental budget approved and ready to deploy.
Deck the Digital Shelves to Ensure Retail Readiness
The retail readiness of your advertised ASINs is foundational to success year-round but is even more critical during Q4. To maximize sales from the increased Q4 traffic, advertisers want to make sure their product detail pages (PDPs) are built to convert.
The Best Features to Deploy this Holiday Season
Ensure you’ve utilized these powerful features that easily boost performance this year.
Commerce Promotions
Track Lightning Deals, Prime Day, and other tentpole events in one interactive calendar. Compare lead-in and post-event performance and quantify promotional ROI across units, revenue, and visibility.
Live Ad Momentum
Command your campaigns in real time with a centralized event-day mission control. A single view of performance across products allows you to adjust budgets, bids, and ASIN-level pacing as sales unfold during key shopping windows.
Review AI
Automatically analyze your own and competitors’ reviews to uncover conversion blockers, missed opportunities, and messaging insights.
Revenue Recovery
Don’t let margin slip away after the holiday rush. Pacvue Revenue Recovery automatically audits invoices, flags erroneous deductions, and disputes them at scale so you can reclaim dollars faster. With AI-driven root-cause detection, you’re not just fixing yesterday’s errors – you’re strengthening tomorrow’s profitability.
Daypart Analytics for Share of Voice (SOV)
Turn every hour of holiday traffic into an opportunity to outperform. Track hourly SOV by brand, keyword, and ASIN to pinpoint where and when shoppers engage. Combine real-time SOV with keyword performance to optimize bids, pacing, and budgets with precision.
Market Insights
Don’t just react to the market—predict it. Get real-time visibility into category shifts, emerging keywords, pricing trends, and competitive ad activity. Pacvue’s Market Insights helps uncover high-growth segments, spot white space, and reallocate budgets to where shoppers are actually converting.
Delivering outcomes at scale for 70,000 brands and agencies
All case studies
Latest insights from our team
More on the blog
Experience the future of connected commerce
Discover how Pacvue empowers teams to accelerate omnichannel activation from one mission control.