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Tag: Data & Insights

Data & Insights
Strategy & Trends
Read time 3 min read
March 2, 2023

Uncovering the Power of Rakuten: Your Key to Japan’s Booming Ecommerce Market

This post covers how to expand your eCommerce brand into Japan's booming market on the Rakuten marketplace.

Data & Insights
Retailer News
Strategy & Trends
Read time 3 min read
February 28, 2023

The Rising Popularity of Amazon Marketing Cloud and How Pacvue Makes It More Actionable

This post details why AMC has grown so popular, new features brands can consider, and how Pacvue’s AMC dashboard is giving advertisers competitive advantages in their categories.

Data & Insights
Retailer News
Read time 2 min read
February 27, 2023

Bloomberg Technology: What Does Amazon’s Q4 Earnings Mean for Advertising?

Pacvue's Co-Founder and President Melissa Burdick shared her insights on Amazon's Q4 earnings and advertising growth on Bloomberg Technology.

Data & Insights
Strategy & Trends
Read time 2 min read
February 23, 2023

Bridging the Gap: Connecting Retail and Commerce Data

Key strategies to align teams across enterprise data to drive short-term revenue growth and long-term brand growth.

Data & Insights
Strategy & Trends
Read time 3 min read
February 10, 2023

Global Benefits of Amazon Marketing Stream for European Sellers

This blog highlights newly available features and benefits that global Amazon sellers can leverage with access to granular data, reporting insights, and recommendations via AMS.

Data & Insights
Retailer News
Strategy & Trends
Read time 5 min read
December 28, 2022

2023 Industry Reflections: Looking Back and Ahead

Today, we are experiencing a shift towards seamless commerce. Consumers have high expectations, are increasingly using digital channels to shop, and value the convenience of frictionless transactions. Both retailers and manufacturers are building infrastructures that support these preferences. Brands are also coping with the industry shift away from third-party data, forcing more attention closer to […]

Data & Insights
Strategy & Trends
Read time 3 min read
November 30, 2022

Budget Calendar Insights: A Dash of Insights Goes a Long Way

Pacvue's Budget Calendar Insights can eliminate the pain points in campaign management and transform them into opportunities for increased sales and traffic.

Data & Insights
Read time 3 min read
October 19, 2022

Takeaways from Amazon’s Prime Early Access Sale 2022

This post covers quick takeaways from Amazon's inaugural two-day Prime Early Access Sale event.

Data & Insights
Strategy & Trends
Read time 7 min read
October 7, 2022

How CPG Marketing Professionals Increase Profit Trends

A day in the life of an eCommerce Sales Lead managing a major CPG brand.

Amazon Prime Day 2022 CPC Report: How to Prepare for Q4 Deal Events
Data & Insights
Strategy & Trends
Read time 3 min read
September 6, 2022

Amazon Prime Day 2022 CPC Report: How to Prepare for Q4 Deal Events

Going through each statistic from Prime Day 2022’s CPC report, this post offers insights on two notable trends, future predictions, and a 5-step formula for gearing up for Q4.

Data & Insights
Strategy & Trends
Read time 5 min read
September 2, 2022

A Walmart Sponsored Brands Advertising Guide

This article is all about the ad type, the requirements to begin leveraging it, who can use it, and the best practices Walmart advertisers should follow to get the most out of it.

Data & Insights
Retailer News
Strategy & Trends
Read time 4 min read
July 18, 2022

Key Insights and Tips from Amazon Prime Day 2022

Our biggest takeaways from Amazon Prime Day 2022, including Search and DSP advertising, as well as some key tips and tricks for future planning.

Awards & Recognitions