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Using Amazon Marketing Cloud for Retail Media Attribution: The Ultimate Guide for 2024
The customer shopping journey is more complex than ever, requiring eCommerce advertisers to serve and measure the impact of ads to their target audiences across more channels. Thankfully, Amazon Marketing Cloud helps brands get a clearer picture of the customer journey and provides meaningful insights into ad performance. We’ll cover how brands can utilize AMC […]
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Changes to Amazon Sponsored Brands Images Requirement
If you haven’t heard the news, from August 31 2024, Amazon will no longer accept Sponsored Brand campaigns without custom creatives. This change means that any campaigns not utilizing custom creatives will no longer be eligible to serve Amazon Sponsored Brands ads. Whilst preparing for Prime Day, advertisers should take the opportunity to assess their […]
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Amazon Sponsored TV Launches in the UK: Everything Brands Need to Know
Amazon has just launched Sponsored TV in the UK, Brazil, Mexico, and Canada. Sponsored TV represents a new avenue for advertisers to engage audiences throughout their shopping and entertainment journeys. In this article, we will explain what Sponsored TV ads are, delve into the unique advantages that they offer, how to measure their impact, and how […]
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4 min readAmazon DSP: How to Measure and Grow Its Impact on Your Sales
This guest post from e-Comas is all about Amazon DSP, one of the biggest, most talked-about topics in eCommerce advertising right now.
4 min readTime to Grade Your Amazon Search Homework Using Pacvue
The following is a guest post from David Hutchinson of Brainlabs on the 6 Pacvue modules that rock his world and make him work smarter, not harder.
3 min readIntroducing Pacvue for eBay
Why eBay presents a profitable opportunity for brands, an overview of all the paid media opportunities available to you today, and how you can optimize your eBay ad campaigns.
2 min readLivestream on Amazon and Drive Sales for Your Brand
Livestreaming on Amazon brings interactive live video to the Amazon shopping experience. Drive awareness and consideration by introducing shoppers to your products.
3 min readGuide to Prioritizing Amazon Content Optimizations
When selling on Amazon, it’s crucial to prioritize your content optimization strategy to gain more qualified traffic that will ultimately lead to sales growth.
4 min readHow Aggregators Use Pacvue & Organize Campaigns to Improve ROAS
This article covers why organization is so critical for aggregators, what to consider when organizing various campaigns, and how to organize aggregator portfolios using Pacvue.
2 min readMoving from Single-Keyword Campaigns to Optimize at Scale
This article covers why sellers should consider transitioning existing single-keyword campaigns to multi-keyword campaigns and a one-pager on how to change your campaign structure.
3 min readA Complete Guide to Successful Walmart Advertising in 2022
Learn how to get started with Walmart advertising, the best ways to craft a strategy that improves sales, and high-level tips to optimize your campaign structure for Walmart.
5 min readExpanding Your eCommerce Journey into European Countries on Amazon
If 2021 taught us one thing, it’s that there is still a huge opportunity for sellers on Amazon to step into European marketplaces and gain a major competitive advantage.
3 min readEmployee Spotlight: Francesca Capecci, Sales Director (EU)
In this series, we will be spotlighting one of our newest employees, Sales Director, Francesca “Franci” Capecci, who leads sales for Pacvue in France, Italy, and Spain.
3 min readActivating ICIP Data: A Brown Bag with Instacart
Pacvue’s President, Melissa Burdick hosted a webinar on the Instacart Customer Intelligence Platform (ICIP), and how to leverage insights to keep customers coming back for more.
5 min readUsing Bid Placement Modifier Rules to Succeed on Amazon
Bid Placement Modifiers are an effective way to ensure you’re winning your most important keywords and that products are being promoted on the most effective detail pages.
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