Pacvue and Helium 10 are proud to announce that they are now badged TikTok Marketing Technology Partners, a recognition that underscores their commitment to helping brands and sellers succeed in discovery commerce.
As a leading Commerce Operating System, Pacvue integrates retail media, commerce management, and advanced measurement into one powerful solution. Now, with its expanded TikTok capabilities, Pacvue is redefining how enterprise brands and agencies can activate and optimize TikTok Ads with precision and scale. As of June 2025, enterprise brands and agencies can manage their TikTok Shop account operations and advertising through Pacvue’s comprehensive platform, offering a unified view of performance across commerce channels. In addition, Pacvue offers a suite of automation tools including Creative Automation Rules that continuously optimize video performance and a new Budget Manager for TikTok built to handle GMV Max’s unique campaign structure. This integration effort also empowers our SMB sellers on Helium 10, a Pacvue company, to expand their ecommerce strategy to TikTok Shop.
TikTok Shop: Powering the Next Era of Shopping
TikTok Shop is redefining how people discover and purchase products by combining shoppable video with interactive livestreams. Users can seamlessly complete their purchases without ever leaving the app, creating a more engaging, end-to-end commerce experience.
“TikTok Shop is changing the way people find what they love and defining the next era of shopping,” said Lorry Destainville, Global Head of Product Partnerships at TikTok. “By working with one of our trusted marketing partners, advertisers can turn that discovery into sales through seamless catalog integration, product-level ads, and smarter insights.”
TikTok Shop Ads: Driving Performance with GMV Max
At the heart of TikTok Shop Ads is GMV Max, TikTok’s AI-powered advertising solution that optimizes creative delivery, targeting, and budget allocation to maximize gross merchandise value (GMV). With GMV Max, advertisers can tap into TikTok’s discovery-driven environment while ensuring their product-level ads reach the right audiences at the right time to drive measurable sales impact.
“TikTok has become one of the most powerful destinations for discovery commerce,” said Tommy Burton, VP of Partnerships at Pacvue. “Becoming an official TikTok Marketing Partner underscores our dedication to helping brands succeed on emerging commerce platforms. With Pacvue for TikTok Shop, we’re giving advertisers the tools they need to seamlessly scale, optimize performance, and drive measurable growth in a fast-changing digital marketplace.”
Driving Measurable Results with Pacvue
Pacvue’s data-driven insights prove the power of TikTok to drive performance throughout the customer journey, from discovery to purchase. In a recent case study, when a CPG brand layered TikTok Shop Ads into its broader retail media strategy, the results were clear:
- Return on Ad Spend (ROAS) grew by 10% following the addition of TikTok.
- Conversion rate increase from 25.4% to 27.8%, a 9% lift.
By sparking discovery and engagement at the top of the funnel, TikTok creates a halo effect that strengthens performance marketing downstream.
Empowering Every Seller
From enterprise brands to entrepreneurs, Pacvue and Helium 10 deliver end-to-end solutions that help sellers win on TikTok. Enterprise marketers can unify their TikTok activations alongside broader commerce strategies, while SMBs can access the same automation, creative optimization, and budget control tools through Helium 10’s intuitive platform.
With this partnership, Pacvue and Helium 10 are committed to helping every seller thrive on TikTok, all powered by one fully integrated commerce operating system trusted by over 70,000+ brands and agencies and a community of 2M+ Chrome extension users.
Connect with Pacvue to get started with TikTok Shop Ads.
