About the Author
Sarah Markwood
Sarah Markwood is a strategic and enthusiastic marketing leader with 12+ years of experience in the B2B SaaS and tech industry. Her extensive and varied background, both internationally and domestically, gives her expertise in setting marketing strategies that result in pipeline growth, not just leads.
3 Key Takeaways from the Amazon Tools League
Industry leaders from Pacvue and Trellis joined together on the Amazon Tools League to discuss the future of eCommerce, AI-powered innovation, and the competitive landscape of selling on Amazon.
Walmart Connect Ads Guide: Why Your Brands Should Be Investing in Walmart Retail Media [2024]
While Amazon may currently dominate the retail media space, U.S. brands should recognize the potential of Walmart’s retail media. Through its Walmart Connect ads business, Walmart benefits from less competition and offers more sales channels and rich customer data, enabling potentially more effective campaigns. For brands, this can result in a greater return on advertising […]
Announcing Pacvue’s Incrementality Console: The Next-Gen Incrementality Solution for Retail Media
See what Pacvue's new Incrementality Console can help you unlock!
OTC Consumer Goods Brands Achieve Remarkable Growth with MPG and Pacvue, Increasing Share of Shelf by 42% on Amazon
Find out how MPG increased Share of Shelf by 42% for several OTC consumer goods brands on Amazon using Pacvue's SOV Bidding Rules and Budget Manager.
Filorga sees double digit growth across media metrics with full-funnel approach using Pacvue’s AMC integration
Find out how Filorga achieved double digit growth across media metrics with full-funnel approach using Pacvue's AMC integration