Tag: Strategy & Trends
7 min readHow CPG Marketing Professionals Increase Profit Trends
A day in the life of an eCommerce Sales Lead managing a major CPG brand.
3 min read6 Ways to Drive Profitability and Incrementality with Pacvue Commerce + Pacvue Advertising Integration
This post highlights six use cases for how the Pacvue Commerce and Advertising integration can help your business drive incrementality and profitability.
4 min readHow to Increase Visibility and Sales with Amazon Advertising Campaigns
This article covers 3 Amazon ad types, why the Amazon advertising platform has never been easier, and how brands can utilize Amazon automation to optimize their strategy.
3 min readAmazon Prime Day 2022 CPC Report: How to Prepare for Q4 Deal Events
Going through each statistic from Prime Day 2022’s CPC report, this post offers insights on two notable trends, future predictions, and a 5-step formula for gearing up for Q4.
5 min readA Walmart Sponsored Brands Advertising Guide
This article is all about the ad type, the requirements to begin leveraging it, who can use it, and the best practices Walmart advertisers should follow to get the most out of it.
3 min readHow to Scale Your Retail Media Advertising Program
This post covers some best-kept secrets from an industry expert, such as opportunities, challenges, budget, and metric evaluation for your retail media advertising campaigns.
3 min readUsing Advertising and Commerce Integration to Effectively Manage Brands
Managing the Amazon marketplace just got easier with Pacvue’s new Commerce Rule Library, which makes brand management easier and more metric-focused to help scale your business.
4 min readHow to Diversify Your Amazon Advertising Strategy Using New Social Media like TikTok
Complement your Amazon ads strategy by advertising your Amazon listings elsewhere, including TikTok, Google, Facebook, Instagram, and other social media sites.
4 min read8 Actionable Tips to Reduce Cart Abandonment on Amazon and Boost Sales
This guest post provides 8 tips for eCommerce businesses to reduce cart abandonment and increase sales on Amazon.
3 min readHow to Map Amazon DSP Audiences to the Marketing Funnel
This post highlights how mapping your Amazon audiences to where they live in the marketing funnel helps you better develop your overall ad strategy.
5 min readOptimized Processes Every eCommerce Business Needs to Spark Buyer Interest
This guest post provides a list of things you should do as a seller to improve your business valuation.
3 min readUsing Amazon Marketing Cloud for Multi-touch Attribution
This post outlines how to more accurately measure holistic ad performance using Amazon Marketing Cloud.
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