Research shows that AI is no longer on the horizon – it’s here. A lot of advertisers have started using GenAI tools in some capacity, whether it’s to help write a product description or social media post, or generate some stock images. AI software is already earning $50 billion a year and that’s only expected to increase dramatically over the next few years. More than 100 million people in the US alone are expected to use GenAI chatbots this year.
So we think that it’s safe to make it official: advertisers should really be having a #HotAISummer. Seriously. This is the perfect time to take a deep dive on all things GenAI to really figure out how to make the most out of GenAI for commerce media, especially – Pacvue is here to help!
During Pacvue’s #HotAISummer, we’re going to show you different ways that GenAI can make your life easier and your job better.
Here’s how and why you can make Summer 2024 your own #HotAISummer:
Why GenAI and Why Now?
AI has been on the horizon for decades, but there’s been no easy way to capture the power of the tech until recently. When OpenAI released ChatGPT in 2022, advertisers everywhere could suddenly tap into an open source solution to customize different GenAI solutions for different business needs.
Today, four in five companies say that GenAI is a priority for the organization. About three-quarters of executives say that AI will be the most significant business advantage in the future.
Marketers are ahead of the curve: 75% are using AI in their work already. According to a survey of 300+ marketers from Foundation AI, the biggest use case is all about content creation (86%).
The top use cases across marketing teams, according to the survey, are:
- Content creation
- Keyword research
- Social media
- Email marketing
- Note taking
- Planning
- Strategy
- Graphic design
- Advertising
- Photography
- Video
Experimenting with marketing activities is an easy way to get started with GenAI. They survey also found that marketers are most familiar with ChatGPT, Canva, Grammarly, Midjourney, Dall-E, Jasper, CopyAI, and Stable Diffusion – showing that there’s a big emphasis on copy and image creation. These are all solutions that you should explore to get started with your own #HotAISummer.
But, once you know the possibilities and the possible solutions, what’s next for getting started with GenAI and advertising?
Pacvue’s #HotAISummer Roadmap
Pacvue has been looking forward to #HotAISummer all year and we’re excited to unveil our GenAI solutions for commerce media that can really make a difference for advertisers, including:
- Pacvue Copilot AI will change media planning with conversational reporting powered by no-code data queries.
- Pacvue AI Review can help adapt product positioning, pricing, targeting with dynamic intelligence about competitor landscape – giving your campaigns and your products the edge.
- Pacvue Incrementality Suite to better understand which sales are net new from campaigns and what level of influence each touchpoint has on a purchase.
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