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About the Author

Zachary Zaerr

Director, Managed Services

Pacvue

Zachary Zaerr is an e-commerce and advertising expert with experience on Amazon, Walmart, Instacart, and Criteo ppc advertising. Additional areas of expertise include Amazon DSP, deals and events, marketing and promotional planning, content and SEO, and Amazon strategic initiatives. Prior work experience includes Amazon vendor management, state government, advocacy groups, procurement finance, and estimating and pricing.

Strategy & Trends
Read time 5 min read
January 12, 2022

Using Bid Placement Modifier Rules to Succeed on Amazon

Bid Placement Modifiers are an effective way to ensure you’re winning your most important keywords and that products are being promoted on the most effective detail pages.

Strategy & Trends
Read time 4 min read
September 17, 2021

Navigating Amazon Private Label Exclusive Search Placements

This is a follow-up to our August 2020 blog post ‘New Exclusive Search Placements for Amazon Private Label Products’ detailing the release of the new “from our brands” placements.

Strategy & Trends
Read time 6 min read
June 2, 2021

Everything You Need to Prepare for Amazon Prime Day 2021

Everything you need to know to prepare for and see the best return on your advertising during Amazon Prime Day 2021.

Data & Insights
Strategy & Trends
Read time 6 min read
April 8, 2021

How Amazon Retail Promotions Affect Marketing Metrics

Let’s look at the two main types of Amazon Retail promotions, see how they affect metrics differently, and discuss the benefits of each deal type.

Data & Insights
Strategy & Trends
Read time 3 min read
March 2, 2021

All’s Fair in Love and Amazon Sponsored Ads

Some interesting insights into how brands should leverage Amazon Advertising to optimize their strategy before, during, and after microseasons and other holiday events.

Strategy & Trends
Read time 3 min read
October 23, 2020

Top 5 Walmart.com Advertising Optimizations Before Black Friday

5 optimizations to focus on before Black Friday on Walmart.com.

Strategy & Trends
Read time 4 min read
August 21, 2020

How to Get Started with Instacart Featured Products

Instacart Advertising 101: how to get started with Instacart featured products, how Instacart keyword bidding works, best practices, and more.

Strategy & Trends
Read time 4 min read
August 21, 2020

New Exclusive Search Placements for Amazon Private Label Products

As they become more disruptive in their promotion of Private Label products, having a robust paid search strategy will be more critical than ever.

Strategy & Trends
Read time 5 min read
August 21, 2020

Retaking Your Brand: How to Use Amazon Paid Search to Capture Sales With a Messy Third Party Channel

If you are an established national brand that sells on Amazon, you have likely encountered challenges with Third Party (3P) sellers.

Strategy & Trends
Read time 6 min read
August 20, 2020

Walmart’s Sponsored Products and How Brands Can Use Them

Walmart Sponsored Products are pay-per-click ads that appear in different locations on Walmart.com. Learn how they work, and how to leverage Sponsored Products to boost sales.

Awards & Recognitions