About the Author
Pacvue
Pacvue is a commerce acceleration platform that empowers businesses to discover the most impactful opportunities, activate sales growth, and streamline daily operations. The platform turns insights into actionable recommendations by integrating retail media, commerce management, and measurement. With Pacvue as your guide, you can see further, think bigger, and move faster through your commerce journey.
1 minute
Strategies for Winning the MegaSales
The MegaSales of the big retailers represent both risk and opportunity, and the trade-offs of both are constantly shifting. Listen to Digital Shelf Institute’s podcast with Sunava Dutta, Chief Product Officer at Pacvue, to delve into effective approaches to winning in key digital marketplaces. Here’s what it covers:
10 minutes
From Prime Day Campaigns to Brand Loyalty Advertising using Amazon DSP
As eCommerce & marketing teams moving from one tentpole event to the next—Black Friday to Prime Day to Back-to-School—it’s easy to let brand loyalty campaigns take the back seat. But loyalty strategies need advertising support too. You want to turn those New-to-Brand shoppers into returning customers and advertising can help. In this guide we will […]
Q1 2025 Retail Media Benchmark Report
Explore quarterly performance data from Amazon Ads, Walmart Connect, and Instacart Ads, alongside insights into major product categories.
8 minutes
The Ultimate Guide for Brands Utilizing Target’s Retail Media Network in 2025
Target’s retail media network, Roundel, is one to watch in 2025. Why? Target has created an exciting value proposition for brands wanting a little more bang for their buck. As competition continues to rise, Target’s Roundel is offering an appealing combination of easy-to-use tools, value-for-money advertising options, and one of the largest first-party data sets […]
10 minutes
Managing Profitability in 2025: Why Your Brand Needs Revenue Recovery
In just six months, Duracell was able to reclaim Amazon vendor fees of no less than $1 million without breaking a sweat. That’s one million USD channeled back into the business, by challenging discrepancies in their Amazon account alone. To keep returns high, costs of recovery low, and process claims faster, they used a combination […]
3 minutes
Pacvue Appoints New Chief Executive Officer and Strengthens Board of Directors
Rahul Choraria appointed CEO of Pacvue, Sandeep Kella appointed to Executive Chairman.
2024 Prime Day Benchmark Report
Explore 2024 Prime Day data, insights, and expert analysis. See how your brand compares across ad types and categories plus tips for future sales events.
AmerCareRoyal Optimized Weekend Performance and Cut Daily Ad Spend By 50%
Find out how AmerCareRoyal reduced bids by 60% during the weekends and increased ROAS by 15%.
5 minutes
Strategies for Getting Started with Amazon DSP Advertising
Learn how Amazon DSP Advertising enables brands to target new-to-brand customers, drive traffic, and customize ads for advanced targeting.
3 minutes
May 24 Retail Media Roundup
Keeping up with the ever-changing retail media landscape can be a challenge, right? Don’t worry! Pacvue has your back with our Weekly Retail Media Roundup, ensuring you stay informed on the latest trends and developments. This week, Amazon launched a new ad tech tool to help publishers measure third-party data, while Target announced modest growth […]
6 minutes
How to Boost Your Amazon Prime Day Advertising Strategy Using DSP with Search Ads: The Ultimate Guide for 2024
Boost your Amazon Prime Day advertising strategy in 2024 by combining DSP with search ads. Discover how to attract new-to-brand customers, boost conversions and increase ROAS.
4 minutes
May 17th Retail Media Roundup
From Amazon’s new interactive ad formats to Walmart's significant eCommerce growth and a guide to prepare you for Prime Day, catch up on the latest in this Weekly Retail Roundup.
Awards & Recognitions
