About the Author
Pacvue
Pacvue is the only fully integrated Commerce Operating System that seamlessly unifies retail media, commerce management and advanced measurement to power growth across 100+ global marketplaces, including Amazon, Walmart, Target and Instacart. Fueled by industry-leading AI technology, real-time data and actionable insights, Pacvue’s first-to-market platform enables over 70,000 brands and agencies to maximize advertising performance, increase profitability, drive incrementality, capture market share and expand their reach throughout the commerce universe - all from a single mission control. As of 2025, Pacvue powers 12% of total retail media ad spend worldwide. Leveraging the combined strengths of Pacvue’s enterprise suite and Helium 10’s SMB solutions, Pacvue delivers the industry’s most comprehensive platform for businesses of all sizes.
11 minutes
Retail Media Fragmentation: The Cost of Data Silos in 2026
Retail media in 2026 is data-rich and operationally disconnected. The gaps between data silos are precisely where performance is lost. As retail media networks continue to multiply, advertising teams face a compounding challenge: more tools, more reporting dashboards, and more rules to navigate—across both retailer platforms and their own internal systems. Ad data, sales data, inventory signals, […]
10 minutes
From Prime Day Campaigns to Brand Loyalty: Building a Full-Funnel Amazon DSP Strategy
Learn how to build an always-on Amazon DSP strategy that activates high-value audiences before, during, and after Prime Day to drive long-term brand growth.
Winning the Digital Shelf: A Strategic CPG Guide for Retail Media & Commerce
Discover the 5 best practices every CPG brand needs to compete and grow across Amazon, Walmart, Instacart, and more this summer. From PDP optimization to real-time campaign activation, this guide shows you how to capture share, protect margins, and build long-term loyalty when it matters most.
Full-Funnel Impact with Walmart DSP: Strategies to Drive Performance Across the Shopper Journey
Join Pacvue and Walmart Connect for an in-depth session on how advertisers can leverage Walmart DSP as part of a full-funnel retail media strategy, from building awareness to driving measurable conversion. With Walmart Connect growing 31% YoY last quarter, the opportunity to expand your reach and impact with DSP is real, and this session will show you how to capture it across every stage of the shopper journey.
Rethinking Commerce Media: From Fragmented Discovery to Connected Growth
In this session, experts from Pacvue, Dentsu, and WADE unpack why this is fundamentally a structural problem, not a data one, and why most brands are optimizing for what's easiest to prove rather than what's actually driving growth.
Pacvue Becomes a Technology Partner for the Ads in ChatGPT Pilot, Announces Kepler as its Inaugural Agency Partner
Integration extends Pacvue’s AI-Powered Commerce Media OS into conversational AI advertising with Kepler as part of OpenAI’s pilot of ads in ChatGPT, giving brands unified cross channel management and closed-loop attribution across the fastest-growing platform in history.
8 minutes
Q1 Household & Health Industry Trends & Takeaways: Efficiency, Pricing, and Retail Media Shifts
In 2026, Health & Household brands face a familiar set of challenges: enduring price sensitivity, mounting competition, and strong, abiding pressure to prove retail media profitability. While demand for Health & Household continues to grow—brand average daily sales increased 21.4% YoY—it’s not being captured equally. Brands that prioritize efficiency, precision, and full-funnel alignment are outperforming those that rely on blunt visibility tactics alone. And that divide is only widening. […]
15 minutes
AI in Action: Real-Time Retail Signals and Smarter Campaign Performance for Peak Shopping Moments
Peak shopping events don’t reward preparation alone. They reward the ability to act on what’s happening right now. The brands that win aren’t necessarily the ones with the biggest budgets. They’re the ones whose AI layer sees a Buy Box shift, an inventory drain, or a conversion window opening, and responds before the opportunity closes or the damage accumulates. Intelligence, automation, and governed action working as one system: that’s what separates peak performance from peak spend.
Unlocking Smarter Commerce Media with Walmart Scintilla Data
Pacvue is among the first technology partners to integrate with Scintilla Media Data Feed, helping teams act on their Walmart data more effectively, manage and scale sophisticated Walmart media programs more easily, and connect media decisions more closely to growth outcomes.
10 minutes
Q1 Home & Kitchen Industry Trends & Takeaways: Seasonality, Pricing, and Retail Media Shifts
The Home & Kitchen category has always been shaped by seasonal demand and shifting consumer needs. In Q1 2026, those patterns became more pronounced and more difficult to navigate.
Pacvue and The Trade Desk Expand Partnership with Universal Integration
Pacvue and The Trade Desk today announced an expanded integration that will enable advertisers to manage and optimize The Trade Desk campaigns directly within Pacvue’s Commerce Operating System. Brands will be able to execute programmatic campaigns across advertising, campaign, ad group, audience, item set, and creative levels.
Pacvue Announces Activation of Walmart DSP
Pacvue is excited to expand our long-standing partnership with Walmart Connect, which will integrate Walmart’s demand-side platform (DSP) into the Pacvue AI-Powered Commerce Media OS. The integration, slated to launch this spring, will allow advertisers to build, automate, and optimize Walmart DSP campaigns alongside onsite placements via Pacvue Advertising. Walmart DSP enables brands to extend the impact of Walmart’s first-party shopper data beyond onsite placements, offering advertisers access to an estimated 150 million customers served in Walmart stores and online per week (Source: Walmart annual report papers, March 14, 2025), including more […]
Awards & Recognitions
