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Pacvue
Pacvue è l'unico sistema operativo commerciale completamente integrato che unifica in modo trasparente i media al dettaglio, la gestione del commercio e la misurazione avanzata per favorire la crescita su oltre 100 mercati globali, tra cui Amazon, Walmart, Target e Instacart. Alimentata da una tecnologia di intelligenza artificiale leader del settore, dati in tempo reale e approfondimenti utilizzabili, la piattaforma di Pacvue, prima sul mercato, consente a oltre 70.000 marchi e agenzie di massimizzare le prestazioni pubblicitarie, aumentare la redditività, promuovere incrementality, conquistare quote di mercato ed espandere la propria portata in tutto l’universo del commercio – il tutto da un’unica centrale di controllo. A partire dal 2025, Pacvue gestirà il 12% della spesa pubblicitaria totale nel settore retail media a livello mondiale. Sfruttando i punti di forza combinati della suite aziendale di Pacvuee delle soluzioni per le PMI di Helium 10, Pacvue offre la piattaforma più completa del settore per aziende di tutte le dimensioni.
The Complete Deal Days Recap: How Amazon, Walmart, and Target Performed in the First Sales Event of Q4 2026
Discover how brands and agencies spent their advertising dollars and how much value they ultimately created during Prime Big Deal Days, Walmart Deal Days, and Target Circle Deal Days in this actionable, forward-looking report.
Q3 EU & UK 2026 Commerce Media Benchmark Report
Learn how Amazon EU and Bol advertising campaigns performed during Q3, so you can benchmark your own campaigns and better optimize for the upcoming holiday season.
Q3 2026 Commerce Media Benchmark Report
Pacvue's Q3 2026 Commerce Media Benchmark Report delivers a detailed review of performance trends across major retail media networks, covering key metrics like CPC, ROAS, CVR, spend, and more. Learn how advertisers manage different ad formats, placements, and platforms to drive commerce outcomes at scale and speed.
Entering the Post-Funnel Era: How Brands Are Getting Ahead of the New Shopper Journey
As AI-assisted discovery reshapes search, and social platforms increasingly function as commerce environments, brands need to rethink how they show up, connect data and measure influence across the entire journey.
16 minuti
The 12 Prompts for Winning Holiday Retail Media with Pacvue Agent
Pacvue Agent isn't just a chatbot that summarizes your data. It's built to connect real-time signals from your retailers (inventory, margins, competitor moves, customer behavior) and turn them into actions your team can trust and approve. For teams managing campaigns across 100+ retailers, it means faster decisions without losing visibility into margin, stock, or competitive risk.
10 minuti
Sleigh the Season: How to Build a Winning Holiday Ecommerce Strategy
Cyber 5 is no longer a five-day sprint. Last year it was a $44.2 billion online event, and it rewards the brands that show up everywhere, not just those that spend the most. Shoppers increasingly research and buy across multiple retailers – Amazon, Walmart, Target, Instacart, and a fast-growing set of emerging platforms. But these […]
3 minuti
How Three Partners Turned a Competitor’s Stockout into an Opportunity for Uncrustables
A competitor’s product goes out of stock on Walmart.com at 2am. By the time a media team checks a dashboard the next morning, the moment is gone. Shoppers who would have bought a substitute have already moved on. That’s what happens when bid management runs on human hours instead of shelf conditions, and it’s exactly […]
6 minuti
Inside Amazon’s Media Planning APIs and What They Mean for Advertisers
Discover how Amazon Ads' forecasting and deduplication APIs are transforming media planning from manual, post-campaign work to proactive, data-driven decisions.
8 minuti
What Amazon’s AMC SQL Generator Unlocks, and What Pacvue is Doing With It
Amazon has spent the past year building tools that let AI agents work directly inside its advertising systems. This week at unBoxed, that turned into something concrete: a new way for AI tools to plug into Amazon’s advertising data, and a specific new capability – already live in Pacvue Agent – that changes how fast […]
9 minuti
Amazon unBoxed 2026: What Amazon’s Push Into Agentic Commerce Means for Advertisers
Everything advertisers need to know about Amazon unBoxed 2026, from Ads Agent and Full Funnel Campaigns to Amazon's push into agentic commerce.
Horizon Commerce and Pacvue Expand Strategic Partnership to Connect Retail Media Planning, Activation and Measurement
Expanded partnership brings together Horizon Commerce’s strategy and activation expertise with Pacvue’s Commerce Media Operating System to help marketers move from insight to outcomes faster
Amazon DSP 2026 Quick Guide
*Based on DSP spend and performance data Pacvue tracked across Q1 and Q2 2026.
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