About the Author
Mindy (Martin) Fashaw
Strategy & Trends
6 min readHow Alcohol Brands Can Optimize Retail Media
With more people shopping online, now is the time for alcohol brands to shift to online marketplaces and new forms of advertising to reach customers.
Strategy & Trends
< 1 min read2021 Advertising Outlook: A Q&A with Walmart Media Group
We sat down with David Fenn, Head of SMB at Walmart Media Group, to discuss the advertising outlook for the year ahead.
Strategy & Trends
3 min read10 Tips for Advertising Out-of-Stock Items on Amazon
There are several steps that you can take today to mitigate inventory risk and ensure that your advertising dollars go as far as possible.
Strategy & Trends
3 min readAmazon Ads Strategy: Increased Consumption vs. Pantry Loading
The differences between increased consumption and 'pantry loading' and how these behaviors can impact inventory, sales, and ad budgets.
Strategy & Trends
11 min readAmazon Ads Strategy: How to Respond to COVID-19
Brands will need to fully assess their current position, as well as the expected impact to their overall business for the foreseeable future.
Stay up to date and accelerate your business with tips, tricks, and the latest commerce news.
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