About the Author
Melissa Burdick
Melissa Burdick is the President of Pacvue and is an expert in designing for online and e-Commerce marketing strategies. A 10-year Amazon veteran, Ms. Burdick helped launch the Amazon CPG/Health & Beauty retail business, building a business from the ground up with an evolving strategy to sell profitably online. She was an early leader of the Amazon Media Group, launching the first vendor display video ad, and developed and grew the Amazon advertising business. Ms. Burdick is well known as an e-Commerce thought leader, Forbes Agency Council member, and participates as a speaker at e-Commerce conferences and industry podcasts.
5 min readWin Your Category: Make Smarter Decisions with Retail Media Triggers
Pacvue President & Co-Founder, Melissa Burdick, led an interesting session on the explosion of eCommerce and retail media at Advertising Week 2021 in New York City.
4 min readThe Retail Ad Wars Are Heating Up: How Major Companies Are Leveraging The Amazon Playbook
Some of the largest businesses looking to break further into this space are Walmart, Instacart and Target.
< 1 min readBloomberg Technology Interview: Black Friday & New Shopping Behaviors
Pacvue President Melissa Burdick was on Bloomberg Technology live to discuss expectations for Black Friday and how shopping trends are here to stay.
5 min readTaking Advantage of Holiday Trends on Instacart
Consumer shopping behavior tends to shift slightly during the holidays, with peak shopping days before the big events. Here's how to adjust advertising on Instacart.
< 1 min readBloomberg Interview: What to Watch for on Amazon Prime Day
Pacvue president and co-founder, Melissa Burdick, gives a preview of what to expect from Amazon.com Inc.'s retail bonanza, Prime Day, on "Bloomberg Technology."
4 min readCommerceLive Recap: Budget Fluidity is Key to Planning Your 2021 Ad Strategy
Recently, Pacvue President Melissa Burdick and COO Mindy Fashaw led a discussion on budget fluidity at CommerceLive 2020. Here are some key takeaways from the virtual conference.
4 min readUnderstanding the Challenges of Amazon Marketing Optimization
Amazon requires an increasingly high level of active, real-time campaign management, putting a lot of pressure on brands and marketers to rise above the din.
6 min readPrime Day Prep: 4 Strategies for the Day Of
In anticipation of another record-breaking sales event, Amazon advertisers are gearing up to get the most out of Prime Day.
< 1 min readWalmart Media Group Expands Sponsored Search Offering through Walmart Advertising Partners Program
Brands can tap into Walmart’s shopper footprint to get the the right sponsored ad experience, to the right shopper at the right moment through partners like Pacvue.
6 min readTop 6 Black Friday Cyber Monday Observations on Amazon
Another 5-day shopping extravaganza affectionately termed “Black Friday Cyber Monday” or “BFCM” for short has come and gone.
5 min readOh, “CRaP” and Ways to Deal with It
CRaP is Amazon's affectionate term for "Can't Realize A Profit"
4 min readInvest Smarter on Prime Day: 4 Marketing Strategies
On Prime Day, more ad spend drives up prices, so in order to win, advertisers will need to invest more – and smarter – than usual.
Awards & Recognitions
